Study On Countermeasures Of Trademark Supervision In Tianjin Heping District Market Supervision And Administration Bureau

As the brand name of an enterprise,trademark reflects the enterprise's ability to innovate.It is an important driving force to promote economic transformation and promote business as well as innovation of the whole people.As reform has entered a crucial area depth,and international competition is becoming increasingly fierce,the position of trademark is more prominent in the economic competition.Heping District is a typical commercial area in Tianjin.Its business has a hundred years of history,with plenty of large and small enterprises and different development models.So the responsibility of trademark supervision is very heavy.As the administrative department of trademark supervision in Heping,Heping District Market Supervision and Administration Bureau strictly enforce the laws and regulations,as well as strictly implement the relevant provisions of Tianjin Market Supervision Administration Committee and the district government.It constantly improves the level of trademark supervision according to local conditions.It makes every effort to support trademark enterprise on brand innovation,product development,market development and chain operation.It also encourages famous trademark enterprises to apply for intangible cultural heritage.It has created a new situation in the self-development of trademark and brand market.However,in Heping District,which covers an area of only 9.98 square kilometers,the phenomenon of manufacturing and selling counterfeit goods can't be stopped despite repeated bans,and trademark infringement is still rampant.The reasons are the institutional mechanisms of the regulatory autho rities,and the weak trademark awareness of enterprises and consumers.On the basis of literature combing and field research,the thesis uses the theories of trademark strategy and trademark supervision,and the methods of historical analysis,empirical analysis as well as questionnaire,to analyze and summarize the status quo of trademark supervision of Heping District Market Supervision and Administration Bureau.In the affirmation of its achievements under the premise,the thesis sorts out the main defects of the current trademark supervision based on the questionnaire survey of enterprises in the area.Such as the lack of law enforcement,difficult to get evidence and identification,weak trademark propaganda and so on.And then it deeply analysis the ba sic causes of the problems to find out the cruxes,as the imperfect of trademark supervision mechanism,the old law enforcement means,and the lack of professional supervision personnel.Accordingly,there are six practical improvements been put forward,w hich are establishing national trademark awareness,encouraging enterprises to create excellence bands,speeding up the establishment of the Central Business Districts,improving the long-term mechanism for trademark supervision,accelerating the construction of trademark supervision information platform based on large data,and promoting the construction of trademark supervision team.It is hoped that this study will contribute to the promotion of trademark supervision,as well as the healthy development of the commercial economy and the social prosperity of Heping District.