Research On Company Competitiveness Evaluation Of YH Network Trading Platform

In recent years,in order to Tmall mall Jingdong mall Su Ningyun merchants gather beauty is superior as representative of the rapid development of Internet trading platform,has become an important to promote the development of China's sustained economic growth and innovation strength At the same time,because of the corresponding technology fund and policy barriers to entry is relatively lower,and our country's Internet increasingly mature business model,the market gradually become saturated,the network transaction platform of market competition is more intense In this context,the network transaction platform competence become the key to development For this reason,this article tries to combine the network platform supervision work in the field of comprehension,as well as consumer experience,on the basis of the theory of enterprise competitiveness,to build an online trading platform competitiveness evaluation index system,and select samples do actual evaluation platform.The paper combed the enterprise competitiveness network trading platform and its related concepts and basic theory of competitive power evaluation,to the enterprise competitiveness and the network trading platform in the field of competitive power evaluation at home and abroad to do a brief literature review On the basis of literature research,the paper attempts to build a chain growth mainly includes the external conditions of internal conditions and social responsibility and so on five dimensions of online trading platform competitiveness evaluation index system,and on the application of the index system method Paper also gives the Delphi method to choose YH Internet trading platform as a case study object,using the five dimensions of the index system,and in accordance with the operation process of Delphi method,invited a number of industry experts to the case enterprise YH network to evaluate the competitiveness of the trading platform After five rounds of round trip,the expert evaluation collection of data and summarize the calculation,draw the YH Internet trading platform competition final evaluation results.The study found that lack of professional talents customer evaluation Profit points to a single business model to optimize resource integration and cooperation Brand awareness is low impact YH key elements of the network trading platform competitiveness,competitiveness is also restricted the case platform promotion outstanding problems,from financial support personnel training marketing promotion service level and technical level etc.Put forward the corresponding reform Suggestions.