Research On M Company’s Leisure Tourism Product Marketing Strategy

People pay more and more attention to the quality of life,as people travel frequency increases and travel experience and the popularization of information technology,driving,travel,leisure and other emerging properties of car travel emerge in an endless stream.The tendency of relaxing leisure life through leisure and leisure tourism has become the first choice for people to relax in holiday.Leisure tourism,as an important way of leisure for urban and rural residents,leads to the pattern of leisure.With the development of tourism market,the proportion of national tourism and leisure increased,the related supply of national tourism increased.In recent years,with the rapid development of China speed of social economy and city urbanization,leisure tourism due to its visitors to participate in and experience,and the service price and value characteristics,has become a focus of tourism industry to promote economic development.The prosperity of leisure tourism industry and the continuous increase of its tourism quality will promote more and more kinds of leisure tourism products.After investigation and research,data collection,analysis,collation and system research,a model is established and a conclusion is drawn.According to MBA’s theory of enterprise development strategy,the overall direction of the paper is selected,mainly based on the relevant theoretical literature at home and abroad for induction and analysis.In view of the nature and content of this study,the main research methods of folklore are field study,in-depth interview and literature research,with the necessary participation observation.Through the investigation and research,the important data of supporting research work were collected.First,the concept and development trend of leisure tourism are briefly introduced,and the form of M leisure tourism project and the overall marketing development layout are introduced.According to a survey of the current M company launched the project of leisure tourism products,M’s market demand and supply analysis;at the same time,from the traffic characteristics of culture,the target customer groups,regional market aspects compared the company’s existing leisure tourism resources.According to the characteristics of M,the function of factors which influence the M tourism development into consideration,and then discuss the development path to expand the company’s leisure tourism,leisure tourism products strategy not only can break through the traditional concept of development,but also realize the expansion of the current hotel tourism market development space,leisure can improve the utilization rate of resources to the suburbs.