Research On The Development Of Leisure Tourism Products Based On RMP Model

Work and leisure has always been a hot issue in economics and management.With the improvement of the overall income level of Chinese residents,the traditional form of tourism is difficult to meet the needs of the majority of tourists.People are more inclined to bring new forms of tourism that can bring physical relaxation and spiritual satisfaction.Leisure tourism came into being.The difference between leisure tourism and sightseeing tourism is that leisure tourism takes "movement" as "static",takes "residence" as "travel"and "leisure" as "tired".At present,the research and practice of leisure tourism products are in the primary stage.There are some cognitive biases in the development of leisure tourism products at home and abroad.The description of leisure tourism abroad is scattered in some magazines and travel manuals.There are few researches on leisure tourism and leisure tourism product development in China.Based on the RMP,i.e.taking leisure tourism products as the center,this paper conducts r-analysis and m-analysis respectively,and then p-analysis.Based on the theories of tourism product life cycle,tourism resource dichotomy and location theory,this paper studies the development of leisure tourism resources and tourism products.Through literature collection,questionnaire survey,mathematical analysis and statistics,this paper analyzes the current situation of leisure tourism product development in Yichang city.The main conclusions are as follows:(1)Among the leisure tourists in Yichang City,most of them have high income and education level,and their leisure tourism market radiation range is relatively narrow.The tourists are mainly tourists in Hubei Province,and the rate of revisit and overnight stay is low.The capacity of tourist destination needs to be further improved.(2)There was a significant difference between the gender of tourists and their satisfaction with tourist destinations(P<0.05),and there was a significant correlation between the income and education level and their satisfaction with tourist destinations(P<0.05).Human environment,infrastructure and service will have a significant impact on the satisfaction of leisure tourism products(P<0.05).To improve the human factors of leisure tourism products and the infrastructure and service level of tourism destination can greatly improve the satisfaction of tourists with leisure tourism products,which is the main direction of leisure tourism product development.There are also some problems in the development of leisure tourism products in Yichang,such as the policy is not matched,the products are single,and the industrial investment is too scattered.In order to promote the healthy development of leisure tourism in Yichang City,we should improve the original tourism market system and upgrade the original leisure tourism products.