| Micro film advertising as a kind of using new forms of new media advertising and, in recent years the rapid development, this thesis is intended to make the micro film advertising concepts and further to explore the development background, development status and development trend. Starting with the concept of micro film advertising, an example illustrates the occurrence and development of the mode of transmission. From the macro level to explore the spread of micro film advertising for the value of the brand value, profound contact with the actual, and brand development. Using symbols Lasswell’s 5W model, hierarchical propagation theory and Roland Barthes’ s theory and prototype theory multiple angle to analyze micro film advertising. According to the present situation and the influence of the micro movie advertisement, the research value of the research on the brand communication of the micro movie advertisement is based on the combination of the theory and practice. |
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