Xi'an W Company Service Modular Research

Based on analysis of development situation of enterprise existing services and its operation mode,this article mainly points out and analyzes problems existing in the current service;in addition,through combination of literature research,comparative analysis,visiting investigation,case analysis and questionnaire survey methods,it studies the service modularity of Xi'an W company,so as to further divide enterprise services in accordance with foreground and background,and decompose foreground(interactive part)and background(support)into structure and function independent service module.The aim is to formulate corresponding standardization plan through the reconstruction of the work flow of each module,as well as construct a kind of best service standardization process,so as to meet the requirements of customization and standardization of customers.At the same time,through the interaction between different service product modules,make mutual re-combination between different service products modules,in order to realize more product modules as much as possible,as well as to increase the diversity of service products,to make service better meet customer demand,finally to give full play to the performance value of the services,and even become the new core competitiveness and profit growth point of enterprises.Background service modular mainly centralizes on service personnel module,service technology module,information service module and service standardize configuration module these four aspects to carry out the research;and front-desk service modular mainly takes service product,customer management module and service evaluation mechanism module as the main research object.Through analysis and research on the whole service modular,on one hand,it focuses on improve internal management,enhance service quality,strengthen the customer experience,improve service satisfaction,give full play to service efficiency,promote the further expansion of enterprise post-service market;on the other hand,set up good image of the company's high-quality service,and promote the further breakthrough of the marketing market of enterprise motor products.In this paper,we introduce the take case study to provide theoretical basis and direction of development for the later stage of enterprise service market.