X Electric Vehicle Southeast Asia Marketing Research

Electric vehicles are a convenient and economical means of walking,and have a huge population in China.The whole electric car industry started in the 1990s,and after two decades of development,China has become the world’s largest electric vehicle manufacturing and use country.In recent years,the sales of electric vehicles in China have begun to decline sharply,and there is a growing contradiction between oversupply and oversupply.There is an urgent need for electric vehicle manufacturers to go abroad and find a new way.X technology group co.,LTD.(hereinafter referred to as the company X)is a private company in wuxi,the company’s business scope is electric two-wheelers(including electric scooter and electric bicycle)in the design,research,development,production,sales and marketing.The first domestic electric car industry to go abroad,enter southeast Asia to set up a factory.By land and sea,linked to our country in southeast Asia,are interlinked,region after entering the 21st century,the country’s economic development has maintained a high growth,now has become an international hot investment bankers favoured by area.For X company,investing in southeast Asia is the result of the "going out" strategy and the inevitable requirement of the national "One Belt And One Road" strategic planning.The company now has a factory in Vietnam,and the product is already on sale in Vietnam.In Vietnam and Malaysia,brand stores are opened,and marketing across southeast Asia is being developed.Facing southeast Asia more than 600 million of the population size of the market,industry competition is more intense,needs the enterprise to find more appropriate marketing strategy,in order to better the implementation of the company’s development goals.In this article,through the integrated use of the STP theory,the market competition strategy,market development strategy and "4 p" marketing strategy combination tools and other related theory,analyzed the present situation of X company marketing in southeast Asia,and on the basis of the analysis results,try for the X company based on the above theory a marketing plan.Scheme including based on X company in southeast Asia market competition analysis,and determine the company’s own market positioning,through the analysis of consumer groups,and so on and so forth,and select the target market,and further on the basis of the above analysis,to determine the company’s competitive strategy and development strategy,as well as product,price,channel and promotion and so on four kind of marketing mix strategy.Other safeguards are supported by the programme.I hope to provide some help for X company to realize its business goals at an early date,and have some guiding significance and reference value for other companies in the same industry.