Research On Personal Customer Value Promotion Of CCB Bengbu Branch Under The New Situation

In the growing market competition of the world economy,the competition among the commercial banks is becoming more and more fierce,so it is very important to handle the customer relationship properly.The banking sector continues to improve the importance of customers,and gradually surpass the traditional product competition.Service competition has become a new subject of bank competition.The realization and maintenance of market competitive advantage and sustainable competition has become a new orientation of commercial banks.The value of marketing activities creates accurate management concepts,strengthens management priorities,increases customer value,and enables commercial banks and consumers to adapt to market and customer needs in time.Domestic banking industry,especially retail banking industry,is becoming more and more competitive.Customer value analysis will become the key factor to determine the result of competition.Customer value promotion strategy must follow five factors: customer choice,customer current value and potential value,improve the differentiated products and services for customers,business process reengineering and innovation channels,five factors are complementary and closely related to the Construction Bank is the four largest state-owned banks,has more than 100 years of history,a branch founded in Bengbu in the past 50 years,although it has a very good system,but in order to adapt to the changes and development of the financial environment,but also need to improve the customer value concept throughout the construction bank business environment.The bank is different from other enterprises,not only to provide services to the community in the form of public credit,and also to provide the required products for banks,who won the customer,who is the winner.Therefore,the use of advanced methods to maintain the customer is the core,the use of scientific information technology,correct Vivian Department customers.To enhance the comprehensive contribution of customers,and increase market share,to achieve maximum benefit.Through the implementation of customer relationship management,improve the bank's position in the market,must effectively carry out customer maintenance,customer satisfaction for the purpose,to good quality services.The Bengbu branch of China Construction Bank as two branches in Bengbu,the local financial environment which occupies a pivotal position in the face of increasingly fierce competition in the market,to carry out the full implementation of customer value management is the right choice.In this paper,on the basis of summing up,the evaluation of customer value analysis of the connotation,the domestic and foreign scholars on the definition of personal banking customer value from the perspective of the life cycle,the customer value refers to the bank and the customer can contact through the life cycle process,provides customers with satisfactory products and services for the benefit and cost for customers.And consider from two aspects of customer value evaluation standard and index design principles,put forward the design of customer value index.