Research On The Marketing Low Voltage Product Strategy Of Schneider Electric Co.,Ltd

A new generation of leaders in China suggest go out,and take foreign capital into China,as all the country's economic development strategy,the advantages of foreign advanced products and technology of China and the internationalization of management technology,the demand will increase,nuclear power,high-speed train,energy infrastructure,the construction and development of rail transportation and other industries,low voltage electrical appliances market demand also will increase.In this environment various low-voltage electrical appliances manufacturers will face new opportunities and challenges.Schneider electric is one of the world's top companies and low-voltage electrical industry leader,will also be put into the battle for low voltage electrical appliances market,impossible to miss the market.Schneider electric entered China in 1987,there are 32 factories in China,32000 employees.In 2015,sales in China reached 30 billion Yuan.Under the brilliant achievement,Schneider electric facing product homogeneity at the same time,industry competition intensifies,local brand power,downstream of the supply chain prices,labor costs increase,Schneider electric how to maintain its market share? Schneider Electric to continue leading low-voltage electrical industry? How to keep competitive in the market environment of strong growth? This article will analyze the Schneider electric to face these problems,puts forward the solution.This paper on the market marketing theory at home and abroad were summarized,Schneider electric in China is analyzed with PEST method,2025 under the planning made in China,in the political,economic,cultural and technical background environment,using SWOT analysis method,analyzes the low voltage electrical products of the company and the relationship between the various partners,analysis of the company has the advantage,disadvantage,hazards,etc.,of Schneider electric's product market strategy,channel marketing strategy,price strategy,promotion strategy are analyzed and studied.Then formulated the Schneider electric low voltage market segmentation,product mix,channel market development strategy,the prices are different according to different market segments to take the market marketing strategy,improve the original marketing strategy,and then from the company's overall strategic goals,organizational structure,human resources,technical support and other aspects of how to ensure implementation of the marketing strategy are discussed in this paper.Hope that through this article research,to help Schneider electric in low voltage electrical appliances market continue maintaining rapid growth,and continue leading low voltage electrical appliances industry,as well as the topic,to the domestic low voltage apparatus manufacturer or similar enterprises to provide some experience,can provide some help to the development of low voltage electrical industry.