Study On The Media Image Of Young Entrepreneurs

With the wave of Internet entrepreneurs and management policy,entrepreneurship has become a social fashion,from the minority to the public,from the edge to the mainstream.As the key media pay close attention tot he era of entrepreneurship,entrepreneurial media plays an important role in entrepreneurial ecology.On the one hand,the media is the key actor to coordinate the resources and information.On the other hand,the media’s objective presentation of the entrepreneur group will affect people’s cognition and action.Based on the analysis of the media image of 47 entrepreneurs under the age of 30 from 2011to2016,From the present report title,business areas,educational background,business times,initial entrepreneurial age,gender distribution,personal qualities,entrepreneurial motivation,entrepreneurial processes and environmental dimensions of qualitative and quantitative analysis,to analyze the media image of young entrepreneurs and get the following conclusion:(1)In the selection of youth entrepreneurs,Internet entrepreneurs and male entrepreneurs accounted for absolute status,while the traditional areas and women entrepreneurs reported missing;The Entrepreneur magazine created a group with multiple characters while has the same characteristics toward there Entrepreneurship.They regard there entrepreneurship as value creation achievements for the purpose of practical activities and for this purpose,they made active potential,integration of resources,create wealth and contribute to society.The framework of the magazine that emphasizes personal qualities of the entrepreneurs,and add national policy,market environment,social capital environment in the framework.,but excessive emphasis on capital biased.(2)Young entrepreneurs’ image characteristic that Entrepreneur Magazine shape: the beginning of lack of funds and experience,the main force of the emerging industry,market opportunities and found the object of capital chasing,won the first pot of gold by entrepreneurship,and the most frustrating spirit of the new generation and national policy the beneficiaries.(3)The Entrepreneur magazine reported the entrepreneurs that under the age of 30 because it cannot ignore that entrepreneurship has become a social phenomenon which brought attention shock,young entrepreneurs have become a key strength in society,while the lack of the report make this group misunderstood by the public.The media must re-examine this group.