Analysis On International Market Strategy Of Group Thermal Power Business

With the rapid development of the global economy for the gradual improvement of energy demand,power is the economic development of the development of one of the traditional energy,thermal power industry in the early stages of economic development for the national economy to provide an effective energy guarantee.With the development of China’s economy,thermal power industry has also experienced an important period of development,is currently in the development of an important stage of reform,the development of thermal power industry for the economy and society has brought a certain degree of social and environmental problems.With the current low-carbon environmental protection and green energy development concept of upgrading,thermal power industry is facing an increasingly serious form of development.At the same time in the power industry traditionally belongs to the state-owned enterprises,the development of the competitiveness of the shortage,with the national plant network separation system establishment and implementation of the thermal power industry also introduced a market competition mechanism,but the market competition mechanism and the establishment of market system development The development of the Group’s thermal power business is facing a severe external development environment,and with the national "second five" planning and construction of the implementation of the development of the thermal power industry to provide a favorable development Opportunities,so S group thermal power business development in the opportunities and challenges coexist situation.This paper analyzes the development of S group thermal power business from the perspective of international strategic management.Under the application of PEST analysis and SWOT analysis,this paper analyzes the political environment,social and cultural environment,economic environment and technical factors of S group development And analyzes the opportunities and challenges of the development of the S group from the perspective of the internal environment and the external environment.It is mainly reflected in the analysis of macro environment analysis,industry environment analysis,strategic environment analysis and competitor analysis,and put forward the international strategy development The guiding ideology,strategic development measures,objectives and major development tasks,and from the organizational security,financial security,technical support and personnel protection point of view to be a corresponding analysis.