Research On The Project Management Of XX Mobile 4G Terminal

With the rapid development and application of communication technology,the number of Mobile phone users in our country has increased.In 2015,China 4G Mobile users exceeded 100 million,the cumulative number of up to 106 million 797 thousand.In 2016 January alone,16 million 733 thousand new 4G users were added.With the rapid development of economy and the fast changed science and technology,the market competition is more and more intense.The telecommunication industry in China has formed a situation of tripartite confrontation among China Mobile,China Telecom and China Unicom.In addition,with the flourishing commercial use of China Mobile 4G,the communication era of the fourth generation in China has arrived.Followed by the continuous deepening of informatization,how to effectively integrate information resources,improve the success rate of project start-up and strengthen the project control as well as occupy a dominant position in the new round of competition have become the problem deserving consideration and attention of enterprises.The main research contents of this subject are as follows: discuss the related theories of project management,4G business,4G terminal and life cycle of project;explore the subject through the research methods such as documentary method,case study and practice method to expound the background and current situation of XX mobile 4G terminal sales and analyze the strengths and weaknesses of XX mobile 4G.In addition,it concretely probes into the project management of the existing problems of XX mobile 4G terminal sales from different angles.Based on analyzed causes,the paper then proposes the coping strategies to the project management of XX mobile 4G terminal sales from the initial stage,organizing stage,implementation and the operation stage,evaluation stage,business marketing and channels.Finally,the paper sums up the shortcomings of this subject.