Research On The Project Management Of Liangshan Mobile 4G Terminal

The 21 st century is an information age, along with the rapid economic development and the progress of science and technology, more and more fierce market competition, and China’s communication industry has formed China mobile, China telecom and China unicom, the situation of the three pillars of with the advent of the era of 4G, how to occupy the dominant position in the new round of competition, has become an important problem the enterprises need to consider and pay attention to.At present, the domestic telecommunications operators 4G terminal sales argument gradually began to refer to project management thought, although after a period of time has increased, but there are a lot of the situation and problems. the most critical situation is lack of efficient and improve the company project marketing control system and the standardized process system. It embodied in: lack of efficient project information to form a marketing launch any; Do not know the project information about the project planning how to filter to find useful information; The project team not detailed and specific marketing goals; Project team coordination architecture chaos, division of labor is not in detail; In the project to promote the lack of efficient tools and controls; After finishing project no quick implementation projects to explore appear precious perception and so on. With project management into everyone’s vision, operators to understand its benefit and purpose, project management gradually in the company internal control Angle of 4G terminal sales play an important role.In this paper, on this basis, through the introduction of project management, 4G, 4 4G terminals, as well as the project life cycle and so on related theory, used to read a large number of references, the actual case analysis and the method of investigation and research, analyzes the liangshan mobile 4G terminal sales of project management application.This paper mainly studies the following contents: first, the paper introduces the project research background, research purpose and meaning, as well as the research content and method. Secondly, this paper introduces the project management theory, 4G and 4G terminal knowledge, project management life cycle theory. And then, analyzes the liangshan mobile 4G terminal sales management, the existing problems in it out for the problems found. Finally, according to the analysis of the causes and formulate the corresponding coping strategies.Through the study of this article, can further deepen the understanding of project management and deepening the theoretical research, for the movement of liangshan provide referential value of 4G terminal sales project, is conducive to the reform and development of the whole communication industry in our country, to some extent, accelerate the development of the 4G era.