| With the rapidly development of industrialization and urbanization,Zhaoqing agriculture from traditional agriculture to modern agriculture.Zhaoqing agriculture in the early stages of the transformation and upgrade to modern agriculture now,the way of agricultural development on the whole is still extensive inefficient,agricultural big but not strong.Despite its unique development advantages and industrial development space,but now is in the stage of maturity of industry.With the passage of time,the citrus industry into recession phase of the life cycle.And Zhaoqing city with rapidly development on the transformation and upgrading,modern agricultural development is to speed up the pace,the development prospect is extremely broad.The citrus industry how to change in the competitive market positioning,seeking breakthroughs,improve market competitiveness in the future has become a very urgent problem.At the same time,the rapid and better development of the citrus industry,is the important basis to promote for the agriculture development.The 13 th five-year plan mentioned:to speed up the transformation of the mode of agricultural development,to develop various forms moderate scale management,play the leading role in the modern agricultural construction.Through Zhaoqing citrus industry development,starting from the actual situation of local rural,break through development bottleneck,form the industrial advantage and economic advantage,help to comply with the requirements of scientific concept of development,the sustainable development,promote the development of mountain area economy.In this paper,based on the theory of industry life cycle theory,combined with sand sugar orange industry and mature industry two concepts,using the method of literature research,comparative research and field survey,put forward the problems in the process of zhaoqing sand sugar orange industrial,include: sand sugar orange industry development level is low,the unreasonable industrial structure,industry development is slow and industrial economic decline;because there are some problems in the driving force of the government,the traction of the leading enterprises and the operating ability of the farmers,reference for the development of deqing gong orange industry experience,combining with advantages from the economic and social environment,put forward four countermeasures:strengthen the management of sand sugar orange industry,increase investment in science and technology,attach great importance role of leading enterprises and farmers’ professional cooperative organizations and intensify promotion of zhaoqing city sand sugar orange,to increasing the driving force of sand sugar orange industry,to extend the maturity of zhaoqingcity sand sugar orange industry.It is expected that the zhaoqing sand sugar orange industry will be better able to cooperate with the structural transformation and upgrading of zhaoqing industrial structure to regain the glory of zhaoqing’s sand sugar orange industry. |