Research On Competitiveness Of Gan Zhou City's Citrus Industry

Jiangxi province is located in the "advantage citrus advantage of regional development planning",issued by Chinese ministry of agriculture in 2003 and 2008.In 2014,citrus planting area and yield in jiangxi province,are respectively the second and the fifth in the nation.Beginning in the 1980 s,the rapid development of citrus industry in jiangxi province,citrus yield and planting area increased year by year,citrus planting area expands,in order to realize agricultural efficiency and increasing the rich rural,farmers' income,agricultural product quality played a constructive role.At present,the citrus industry is the pillar industry of agriculture in jiangxi province,the provincial eleven city has the distribution of citrus,citrus industry has become the development of agricultural economy in jiangxi province and help increase the farmers' income in jiangxi province major industry.Between each citrus main production areas in the future of the industry will be increasingly fierce competition,citrus industry competitiveness in jiangxi province in urgent need of improvement.Therefore,study of citrus industry competitiveness in jiangxi province,to clarify the present situation of citrus industry in jiangxi province,found that the strong weakness of citrus industry competitiveness in jiangxi province,find out the advantages and disadvantages of citrus industry in jiangxi province,eventually lead to an improvement in jiangxi province citrus industry competitiveness,can play a large role.This paper studies the overall begin from four parts,the first from citrus production brand trade through analyzing three parts,describes the current development of citrus industry in jiangxi province;Second from display analytical indicators comprehensive advantage index from three aspects,choose eight specific indicators to measure,the competitiveness of citrus industry in jiangxi province with the domestic citrus specific comparison(autonomous region,municipality directly under the central government);Third consumer demand related industry industry operators from planting conditions and policy environment five aspects study of citrus industry in jiangxi province competitive analysis;The fourth is to explore ways to improve the competitiveness of citrus industry in jiangxi province,and give corresponding Suggestions according to the actual situation of the citrus industry in jiangxi province.(1)2008-2014,the assessment results from the index,citrus industry in jiangxi province has comparative advantages in the market share,but is not strong;On the resources endowment,integrated comparative advantage competitiveness significantly,but the comprehensive comparative advantage decline year by year;On the cost and benefit,citrus production cost is high,cost low profit margins,in jiangxi province has no competitive advantage.(2)from the perspective of competitive factors,with the domestic citrus advocate provinces(autonomous regions and municipalities directly under the central government),compared to the development of citrus industry in jiangxi province in the conditions of production,labor resources,policy support,etc advantages;But in such aspects as scientific research technology,capital condition has a disadvantage.(3)based on the present situation of citrus industry in jiangxi province and its advantages and disadvantages,should be the quantitative development of citrus industry in jiangxi province "to strengthen the construction of brand","improve the level of science and technology","optimization of the structure of varieties" "speed up the industrial chain development" perfect quality management system "the development strategy of "establishing cooperative economy organization".