Y Pharmaceutical Enterprise Marketing Crisis Management

The pharmaceutical industry is an important starting point for China's economic transformation and upgrading.The developed and healthy pharmaceutical industry is not only conducive to improving the quality of life of the people,but also conducive to the prevention of major natural disasters and epidemic situation,is an important force to promote social progress.With the integration of the world economy,the interaction between pharmaceutical companies is becoming increasingly close,and as China's economic society has entered a sustained and rapid development stage,the government has also continued to increase investment in the cause of people's livelihood,especially health care reform in the new era Improve the level of diagnosis and treatment and universal coverage of universal health insurance,the people's demand for better health knowledge and disease diagnosis and treatment is also very strong for the future of China's pharmaceutical enterprises to the good long-term sustainable development has provided great good.However,the pharmaceutical industry,especially pharmaceutical companies in their own rapid development,but also from time to time broke the circulation and marketing aspects of commercial bribery,waste water waste caused by environmental pollution and other major scandals,greatly affected the people.Pharmaceutical companies recognized and trusted,and then the pharmaceutical industry itself and the industry has created a difficult to repair the negative impact.Because of this,according to the Chinese pharmaceutical market their own law of development,rational utilization of the appropriate marketing strategies to respond to the crisis,efforts to enhance the competitiveness of pharmaceutical enterprise products,promote the steady and healthy development of the pharmaceutical enterprises,is each pharmaceutical enterprise and enterprise must first face intend to enter.This paper main body part of a total of four chapters to Y pharmaceutical enterprise daily marketing operations as the research object,analyzed Y pharmaceutical enterprise in marketing and targeted marketing crisis exposed problems when disposal countermeasures.For Y pharmaceutical enterprise marketing crisis management system research mainly include Y pharmaceutical enterprise marketing crisis management research and analysis,set up marketing crisis early warning model,and Y medical enterprises marketing crisis disposal,etc.First this paper detailing the pharmaceutical enterprise marketing crisis management related theory,including:overview of pharmaceutical products,concepts of crisis management,the concept and connotation of marketing crisis management,concepts of enterprise crisis warning,pharmaceutical enterprise marketing characteristics and classification of crisis management.Then to explore the present state of crisis management in pharmaceutical enterprise marketing Y,the level of Y medicine enterprise marketing crisis disposal build Y medicine enterprise marketing crisis prevention and alarm module,and conclude that Y medicine enterprise marketing crisis control means,including Y pharmaceutical enterprise in the marketing before the crisis,the crisis and the ideas,and other pharmaceutical enterprise for the future marketing crisis broke out in establishing countermeasure and scheme to provide meaningful reference and reference.Anyhow,ubiquitous marketing crisis,pharmaceutical enterprise faced with many variables in the process of product marketing,but keep the crisis management in the process of product marketing consciousness,pharmaceutical enterprise management to a more positive and more effective to carry out the monitoring work,when there is a precursor information or marketing crisis broke out,should be confidence,one thousand ways to find out the reason,act quickly and decisively take powerful measures in time,strive to the marketing crisis damage control,marketing crisis broke,the pharmaceutical enterprises must actively interaction,voluntary release information,information platform must become the main source of public access to information,information flow can shorten the time of crisis,can prompt medical enterprise passive to active,can reduce the impact on pharmaceutical enterprise marketing crisis events,especially through the construction of pharmaceutical marketing crisis management early warning model helps pharmaceutical companies find valuable information,find some drawbacks in pharmaceutical enterprise marketing,find out the medicine enterprise marketing crisis caused by internal cause and external cause,for the pharmaceutical enterprise in future marketing process how to prevent the crisis provides feasible reference.