The Business Plan Of Establishing College Students' Installment Shopping

The current society has become the high speed developing era of webs.Most college students have more and more requirements and reliance degree of the high-level digital products.The new generations of young college students are easily attracted by the emerging things and they have the very strong consumption desires.In the recent three years,most college students are favor of the installment shopping platforms which have the convenient payment method,fashion payment feeling,finance assisting feature,safety usage and the higher service quality.This essay analyzes the college students' installment shopping platforms of exploring college students' market,in order to simulate and establish the items of college students' web instalment credits— the electronic business sailing shop of college students' installment shopping platforms.It makes the college students get the win-win effects in a certain degree.Meanwhile,the theories such as the strategy management and market marketing are combined,in order to conduct the analysis and planning for stimulating and establishing the items— the college students' web installment credits— electronic business sailing shop of college students' installment shopping platforms.Not only the while management and developing prospect are regulated for this item,but also the detailed introduction is made for the item investors.So the item capitals are fund well.And for each market side,the clear recognition,digging investment chances and the competition format are referenced for the college students' installment shopping industry.In the beginning,the essay introduces the background meaning of the item— college students' web installment credits— electronic business sailing shop and the forming logic of college students' installment platform— college students' web installment credit— electronic business sailing shop.Then the essay regulates the item construction and company developing methods.Later,the PEST model is used to analyze and research the effect conditions of macro-environment and industry competition environment of this item.The SWOT analysis method is also used to analyze the external environment of this item,in order to get the more beneficial result and define the main leading factors of internal advantages.On this basis,the STP method is relied in order to refine the potential market of this item.Finally,one certain market which is the target market is ensured.Then the item market can be set as the college students' installment shopping service,according to the selected specified conditions of the target market.The different developing item eras have different emphasis.At the beginning of this item,the marketing combination strategies and directions should expand the item reputation exactly and resolutely,in order to occupy the more market shares rapidly.After the starting level,the more individualism services and its own brand image should be emphasized more.This is also the main guiding thought during this period.In conclusion,the investment and financing plan introduction is written and the predictions of incomes,fees,profit statement,cash flow chart are also made.Then the profitability index of this item can be calculated to be ideal,according to the predictions.Then the specific statistics can be got by using the methods of net present value,inside income rate and pay back period,in order to supply the specific references for this item.Combing with the net present value and the inside income rate,the result can be got and it is that the college students' installment shopping platforms such as the college students' web installment credit---electronic business sailing shop have the optimistic item profits.It has the short recovery time and belongs to the ideal investment methods.At last,the essay states that the item risk belongs to the controlled scale by definitely pointing out the risk analysis.