Research On The Financial Strategic Management Of Commercial Bank Based On The Perspective Of Life Cycle Theory

In recent years,domestic and international economic development is facing unprecedented challenges.The global economy has maintained a low growth rate,once depressed,and domestic economic growth is not optimistic.It has entered the growth of the ‘new normal'.The deterioration of the economic environment has brought more uncertainty to the banking industry,especially the development of commercial Banks in the middle of the gap.The development of commercial Banks is also facing great challenges.In fact,industry data shows that most commercial Banks are now in the low growth category,with most of the annual growth rate below 1%.In this context,how can commercial Banks achieve self-salvation? This paper mainly studies the financial strategy management of commercial Banks from the perspective of enterprise life cycle theory,and tries to solve the current problems of joint-stock commercial Banks through the applicable financial strategy.This paper adopts two methods: normative research and case analysis.Before making a case study,this paper first combines both at home and abroad about the life cycle and financial strategic management.Then this paper analyzes the financial strategy problems existing in the bank,with taking CITIC bank co.,ltd.as the actual case,and research from the financial indicators.Finally,combining with the actual situation of the bank and the industry background,the author puts forward a new idea to improve the financial strategy,and try to give some reference to the implementation of financial strategy management of the same type of Banks.This article covers six chapters.The first chapter is introduction.It puts forward the article want to study with the synthesis of the current domestic and foreign economic background and the premise of industry background.Then it analyzes the practical significance of the paper,thinking,method and technical route.The first part of the article listed by scholars at home and abroad about the enterprise life cycle,financial strategic management related conclusions.It summarizes the theory and puts forward some shortcomings,which lays the foundation for later theoretical research.The second chapter is the theoretical basis.The analysis is carried out on three levels: enterprise life cycle,financial strategy management and the correlation between the two.The third chapter analyzes the present situation of financial strategy management of commercial Banks from its historical vicissitude,the development trend,the main existing problems and its causes and theenterprise life cycle theory in commercial Banks financial strategy management.The fourth chapter is the first part of the case study.It starts with the development status of CITIC bank and the financial strategic environment and analyzes the current status and related problems of the financial strategy management of CITIC bank.The fifth chapter is the second part of the case study.This chapter is based on the analysis of the current situation of the financial strategy of CITIC bank in the previous chapter,and makes use of the enterprise life cycle correlation theory to determine the stage of the enterprise.It discusses the different financial strategic management objectives and implementation mechanism of CITIC bank in the future.In the sixth chapter,the conclusion is made in the paper.This paper concludes that the life cycle theory is applicable to the financial strategy management of commercial Banks and puts forward some Suggestions on how to establish a perfect financial strategy system.This paper introduces the enterprise life cycle theory into the management of financial strategy,and applies it to the research of the commercial Banks.To some extent,it is helpful to perfect the financial strategy decision theory of Banks in each life cycle,and the research perspective is further expanded.Through the representative of CITIC bank financial strategy research,it can solve its problems existing and also can give some guidance advices to other commercial Banks which developments lagging behind.