An Empirical Research On The Effects Of Enterprise Competition Network Structure On Customer Performance In Service Enterprise

From 1980 s,the dynamic characteristics of the increasingly competitive environment has brought the enterprise opportunities as well as challenges.The source of enterprise competitive advantage and its impact on the performance of enterprise customers are very concerned by enterprises and scholars.Although many domestic and foreign scholars have found the value,but the existing research perspective of enterprises,market competition measurement methods have some differences;and,scholars have different opinions about the relationship between competition and enterprise performance.This sort of competition based network theory and dynamic competition theory,competitive advantage theory and other related theories.Firstly,this paper analyses the related concepts of competition network structure,competitive actions,competitive advantage,enterprise customer performance.Secondly based on the effect of the competition between the network structure with enterprise customer performance relationship,this paper analyses the relationship between competition network structure and enterprise customer performance,discusses the mediating role of competition actions and competitive advantage in the process of competitive network structure affecting customer performance and puts forward the relevant hypothesis.Finally,the paper puts forward a conceptual model of the relationship among competitive network structure,competitive actions competitive advantage and enterprise customer performance.In order to verify the conceptual model and related assumptions,this paper takes the high-end catering enterprises in Beijing and Shanghai as the empirical research object,and obtains the relevant data through the public comment network.First of all,using UCINET6.0 software to calculate the index value of network competition;secondly,using AMOS21.0 software to analysis the sample data,and test the mediating role of competitive actions in the process of competition network structure affecting the enterprise customer performance,the causal mediating role of competitive actions and competitive advantage in the process of competition network structure affecting the enterprise customer performance and;then,in term of the empirical test results,we discusses the relevant assumptions,and draws the final conclusion.The results show that the network size and the network density have a positive effect on customer performance,but the network heterogeneity have a negative effect on customer performance;Competitive actions has mediating effect in the process of network size and network density affecting the enterprise customer performance,Competitive actions has not mediating effect in the process of the network heterogeneity affecting the enterprise customer performance;Competitive advantage has mediating effect in the process of network size,network density and the network heterogeneity affecting the enterprise customer performance;Competitive actions and advantage have causal mediating effect in the process of the network size,customer performance.Based on the above empirical results,this paper puts forward the corresponding management enlightenment of the enterprise market competition measure and the promotion of the enterprise customer performance method,and provides suggestions for the scholars to study the competition and the related problems of the enterprise customer performance and the enterprise insight market and carry out the innovation actions.