Enterprise Competitive Advantage Research: Based On Customer Value

Since the 1990s, as economic globalization and the application of information technology continues to deepen, the market competition is becoming increasingly fierce, the ever-changing customer needs, the enterprise's complex and ever-changing business environment gradually, enterprises increasingly dynamic external environment: Technical innovation accelerated pace, the economy and the internationalization of the globalization of markets, causing competition faster, more competition means of diversification, leading to competing enterprises can maintain an advantage of increasingly low, it can only constant innovation and success can be sustained.Based on a competitive strategy of the traditional management theory and neglected the customer enterprises gain a competitive advantage, competition-oriented thinking and not conducive to strategic analysis, easily lead to "strategic partial core," In recent years, customer-oriented set off a new awareness of the Customer Value of a climax. Competitive strategy has been to the Strategic Enterprise Management Research Centre, in the competition of the classical theory of strategic studies, the resource base of the 20th century since the late 1980s has become a hot research, many scholars from the basic level of resources to study competition strategy. The rise of the value of customer research for competitive advantage of providing a new way, but, to date, scholars on how to provide customers with enterprise customers outstanding value to the enterprise to cultivate competitive edge research into the most value to customers in the definition, content and the identification study, which gives enterprises to implement the strategy based on customer value caused some difficulties. How to link customer value and competitive strategies theory, in particular the combination of internal and external resources on the basis, and outside of the study, few scholars to conduct in-depth study.This article holds the idea that the customer value enterprises competitive strategy is the foundation of the enterprise It's a new source of competitive advantage. Therefore, this article does research to the competitive advantage of the theory and practice of research, and the classical theory of competitive strategy ,showed that customer value is a key element to business success. Through the match of customer value and advantages ,internal and external integration, competitive advantages and effective is an access path. Then build customer value-based model on the strategic value of customers and the matching resources were analyzed. Pointed out that enterprises based on customer value through fostering the advantages of resources, the re-integration of resources to match the requirements of customer value strategies such an interactive process to achieve their match. Ensuring that the resources of the customer-oriented and integrated enterprise resource and external environment in order to create an effective competitive strategy, in particular the fostering dynamic competitiveness, and enhance their competitive edge on the competition in this paper constitutes the main strategic research framework. Supplemented by learning organization and customer value-oriented corporate culture and the construction of information technology support system, and establish a customer value creation, dynamic change based on the innovation capacity of enterprises the ability to ensure that enterprises in the competitive environment of dynamic conditions to provide outstanding customer value relative to establish a lasting competitive advantage.