The Resarch Of The Fashion Pop-up Store Based On The Theory Of Visual Merchandising And Display

In the new retail era,enterprises rely on the Internet to upgrade and rebuild the structure and ecosystem of goods through the use of advanced technologies such as big data and artificial intelligence to upgrade the production,circulation and sales of goods,,Offline experience and modern logistics for in-depth integration.As consumers become accustomed and use multiple channels for shopping,many retailers no longer channel sales by channel.As shopping malls across counties have experienced formats,merchants are beginning to use various means to attract customers.However,there are only limited benefits for retail businesses.Many avant-garde shopping centers pursuing differentiation have begun to seek Retail formats generate effective and interactive experiences of innovative experiences.On the other hand,under the fast-paced living conditions,highly homogenous competition in the retail industry coupled with the same or similar store display has left consumers in a state of aesthetic fatigue.With the introduction of new business models around the country,traditional stores The attractiveness of marketing to customers gradually diminishes.Consumers need a new model of consumer experience.The government also needs the emergence of new models to stimulate weak consumer spending.The fast-flashing business model has emerged.Flash store has appeared in foreign countries for a long period of time,in the United States and Britain have formed a relatively mature flash store business system,but in the country is still a relatively young business model.Based on the related theory of flash shop and display and display,this paper summarizes the difference characteristics of flash shop visual marketing and conventional shop from three aspects of time,place and concept by using comparative analysis method.And combined with the brand case,the corresponding analysis of the actual situation,the flash store visual marketing specific performance.Secondly,according to the characteristics of Flash Store,some problems existed in it are put forward.Finally,through the analysis of the brand positioning and the target consumer group,using the case practice method,combined with the theoretical knowledge of flash store,it is applied to the design of the brand flash store,and achieved some results.Hope that through this study,is conducive to consumers to further understand flash stores.