A Study On Financial Risk Early Warning In The Company Of Sunac China Based On Fuzzy Analytic Hierarchy Process

With the continuous development of our country's economy,the land prices of various cities in the country have continued to rise,and the rise in land prices has helped push the nation's housing prices all the way up and has continuously stirred the nerves of the people in China.However,the madly rising land prices have brought heavy financial pressure on real estate companies,boosted the liabilities of real estate companies,and coupled with the continuous regulation and control of the country's real estate policies,and the possibility of real estate companies' financial risks has increased.In addition,in 2017 President Xi proposed that “houses are used for housing,not for speculation.” Many cities in China have intensively introduced a number of regulatory measures.Housing prices have stabilized in most cities in China,and even several cities have experienced varying degrees of decline.As China's economy has entered the new normal,the development of China's real estate market has also entered a new era.The development of real estate companies has also ushered in new opportunities and challenges.In the face of new challenges,real estate companies must particularly guard against financial risks.According to statistics,47 percent of companies that have closed down in China due to financial problems.The main cause of the failure is not the lack of profitability,but the lack of risk prevention and control capabilities,and the risk of a break in cash flow when risks arise.Therefore,for enterprises,especially for the real estate industry with large capital requirements,the warning and prevention of financial risks is particularly important.This article reviews the domestic and foreign studies on the theory and model of financial risk related issues,and describes the concept,classification and characteristics of financial risk as well as he concept and function of financial risk early warning and the method used to create a financial risk early warning model for the company Sunac China in this article.Then it briefly introduced the company Sunac China and analyzed the financial risks faced by the company in terms of operational risk,financing risk,investment risk and cash chain risk.Determine the company Sunac China's financial early-warning system indicators,construct a Sunac China financial risk early-warning model through fuzzy comprehensive evaluation method,and extract financial risk assessment indicator values by analyzing the company Sunac China's financial data from 2013 to 2016;The financial status of the year was used for risk assessment to verify the feasibility and scientificity of the model.The risk early warning analysis of the 2016 financial situation has resulted in risk assessment.Afterwards,according to the theoretical analysis and empirical test results,this paper puts forward the research conclusions,research insufficiency and prospects.Through the research in this article,it is beneficial for the company Sunac China to discover,analyze and take corresponding measures to avoid corporate financial risks and protect the company's sustainable and healthy development.At the same time,the financial risk warning model studied in this paper is based on the financial data of the company Sunac China.These results can provide other real estate companies with directly available models and methods to alert financial risks.