Financial Risk Evaluation And Early Warning Of Listed Tourism Companies

Financial risk is one of the economic risks faced by enterprises in the process of operation.Timely discovery of risks and effective control directly determine the operation status of enterprises and even the survival of enterprises.How to find and avoid financial risks correctly and timely has always been an urgent problem for enterprises.Therefore,it is particularly important for enterprises to find potential risks,analyze their causes and do a good job of early warning.With the continuous development of the tourism industry,most of China’s tourism enterprises have entered a stage of rapid development,and their business scope has also undergone great changes.Compared with other industries,the unique dependence,seasonality and liquidity of the tourism industry determine the financial management mode and content of tourism enterprises are relatively simple.In the traditional financial management process,the financial management model mainly focuses on financial income and expenditure.Statistics are the mainstay,so the assessment and analysis of financial management risks is not specific enough.At this stage,due to the intensified competition in the tourism market,the environmental changes in the tourism industry are becoming more and more complex,the financial risks of tourism enterprises are becoming more and more prominent,and the demand for financial risk warning is becoming more and more obvious.Therefore,it is of great practical significance to study the construction of financial risk models.Based on the theory of financial risk and financial risk model,this paper uses analytic hierarchy process(AHP)to construct the financial risk model based on the dataof E’mei Mountain company’s financial statements,and calculates the standard value of enterprise performance evaluation issued by SASASAC(State-owned Assets Supervision and Administration Commission).Then the paper obtain the corresponding results in order to provide some reference value for the financial risk early warning of tourism enterprises,so as to promote the healthy,stable and orderly sustainable development of tourism enterprises.