Study On The Development Of Rural Eco-tourism In Muling

With the continuous development of China's urban-rural integration,the countryside has become the most important target for the public to look forward to homesickness,and also become a new economic growth point.The construction trend of the current characteristic town,to a certain extent,also promoted the market of rural tourism in China.Rural tourism,relying on urban development,presents a growing trend of development.Mu Ling city is located in the northeast China's Hei Longjiang province,Mu Danjiang is under the jurisdiction of the county,the city's economic development in trying to find new breakthrough,Mu Ling municipal government has targeted the development of ecological tourism in the country,the ideological and the adjustment of the industry is not only necessary,but also has a broad prospect and huge potential.Articles from the concrete Mu Ling city with the current situation of ecological tourism development,in the full sorting Mu Ling city based on ecological tourism development present situation,has carried on the system analysis,hoping to extract the countermeasure and the suggestion to solve the problem of the current,not only to guide and standardize the local rural tourism and cultural market,promote Mu Ling modern agriculture construction,improve the farmers' market consciousness and comprehensive quality,on the premise of encourage farmers' income,promote local county economy development;Induces general rule,also hope to be able to provide certain reference for the other parts of the rural tourism,accelerate the construction of China's rural eco-tourism industry environment,finally realizes the village eco-tourism sustainable development of the science.Articles for reference and use the international general theory of the SWOT analysis tool,pay attention to collect and analyze restrict and promote Mu Ling city for the development of rural ecotourism industry status quo,on the basis of a large number of cases,using theoretical analysis tools to find the advantages and disadvantages;Opportunities and challenges.In addition,the paper also takes a look at the international perspective and draws on the experience of the successful rural eco-tourism industry in different regions of the country.The article focuses on the current situation of the development of rural eco-tourism industry in Mu Ling city and hopes to find the real crux of the development of rural eco-tourism industry.As an important industry,the development of rural eco-tourism industry depends on the environment of policy and law.From the reform and opening up to the current era of "XI Jinping",various policy environments provide important guidance for rural ecotourism.Since the 18 th national congress of the CPC,the state has emphasized the development of cultural industry.This has given the rural eco-tourism industry of Mu Ling a new policy impetus.Under the spirit of the scientific outlook on development,the local government is more aware that rural eco-tourism is an important hand in promoting the construction of socialist new countryside and realizing the harmonious development of social economy.On the microscopic view,Hei Longjiang province's "build Hei Longjiang frontier cultural province",also provided a good idea for the development of rural eco-tourism industry in Mu Ling city.Pay attention to the brand strategy,the government leading strategy,industrial linkage strategy,sustainable development strategy,pay attention to play to the government organizations in the rural ecological tourism industry security,policy measures,service functions,such as Mu Ling city features of rural ecotourism brand can become a reality.Mu Ling municipal government also from various aspects has carried on the corresponding argument,hope that through 15 years of efforts,will Mu Ling city into a perfect rural ecological tourism product system,the province famous,well-known domestic and international has a certain influence,the harmonious development of tourism and rural construction,rural ecological tourist destination.The paper gives some Suggestions for the development of rural ecological tourism in Mu Ling city.It should pay attention to the systematic excavation and scientific utilization of the cultural connotation of rural ecotourism.We should pay more attention to the use of talents and control of the quality of employees,strengthen training and build a team of highly efficient and high-quality professionals.The scientific outlook on development should be implemented in all aspects of the development of the rural eco-tourism industry,focusing on economic benefits and environmental protection and sustainable development.It should strengthen the construction of local tourism software and hardware environment,and realize "the phoenix will come if the trees be planted".We should pay more attention to the marketization of tourism products,pay attention to product features and product promotion,and intensify publicity efforts to form a marketing force.Based on the actual situation of Mu Ling city,the paper makes a concrete analysis,and the proposed problems are not mature enough.Considering the development of rural ecotourism in China's vast countryside,and background have different specific environment,to realize rural eco-tourism in the social benefit,ecological benefit,economic benefit and so on various aspects of unity,finally realize the maximization of economic benefit,social benefit and ecological benefit,and also the need for more in-depth research and discussion,involving more areas with the actual case.Therefore,the analysis conclusions and countermeasures suggested by the article will need more cases and more practices to be tested.