Development Status And Promotion Strategy Of Rural Coastal Eco-tourism In Meiling Town,Zhangzhou City

Rural eco-tourism is an effective way to promote rural development and build new rural areas.The development of eco-tourism not only promotes rural modernization,comprehensively improves the construction of urban and rural spiritual civilization,and Narrows the gap between urban and rural areas,but also provides opportunities and impetus for the construction of new rural areas.Located on the meiling peninsula in zhaoan bay at the border of minyue and guangdong,zhangzhou meiling town is a state-level "ecological town" and a "science and technology demonstration town" in fujian province.At present,meiling town aims at coastal leisure and ecological tourism industry,and strives to build a coastal leisure and ecological tourism town that integrates sightseeing tourism,trade transaction,comprehensive logistics and Marine products.This paper USES two research methods:empirical method and inductive method.That's the way to find relevant information and sum up experience.It is divided into six partsThe overall structure of this paper is divided into seven parts,including introduction,related theory overview,analysis of the tourism development status of meiling town,existing problems in the tourism development of meiling town,and strategies and guarantees to promote the eco-tourism development of meiling town.The specific contents are as follows:The first part is the preface.This paper elaborates the reasons for the research and the significance of the research,as well as some discussions on such problems in current academic research,launches a new research direction,detailed research objects and contents,and determines the significance and purpose of the research.The second part is an overview of theories related to rural eco-tourism.The foundation of related research theory is discussed.This paper mainly introduces the research progress at home and abroad,the theoretical system to guide the development of eco-tourism,the development principle of rural eco-tourism,and the necessity of developing rural tourism.The third part is the analysis of the tourism development status and existing problems in meiling town.This paper expounds the general situation of meiling town,the eco-tourism resources of meiling town,the current situation of the tourism development of meiling town,the eco-tourism market investigation of meiling town and the existing problems in the tourism development of meiling town.The fourth part is the SWOT analysis of the development of rural coastal eco-tourism in meiling town.Through systematic analysis of the advantages of meiling town eco-tourism,the disadvantages of meiling town eco-tourism,the development opportunities of meiling town eco-tourism and the current threat analysis of meiling town eco-tourism,the matrix analysis of meiling town eco-tourism is obtained.The fifth part is MeiLing town rural coastal ecological tourism development strategy formulation,combining with the characteristics of MeiLing town,the tourism economy development to develop a MeiLing town development with local characteristics of the ecological tourism overall strategy,the strategy of tourism resources and organization integration,tourism product development and development strategy,how to operation management strategy,marketing strategy,and strategy guarantee money.The sixth part is analysis and summary.From the analysis to the formulation of the strategy,we put forward all the details to promote the further implementation of the rural eco-tourism plan of meiling town.After the analysis of the advantages and disadvantages of the towns,the paper puts forward that the economic development of meiling town has been advanced to a new level by improving the industrial status,formulating the development plan of rural coastal eco-tourism,establishing a favorable ecological environment,establishing a sound mechanism for cultivating tourism talents and strengthening the awareness of tourism safety.