Research On The Development Of Rural E-Commerce In Jiexi County

In recent years,the fast development of electronic commerce in rural areas in China,has become a way of the development of a new type of rural economic development,which is located in the eastern guangdong JieXi county is a county,due to the mountainous area is more,the main economy is given priority to with traditional agriculture,the production of agricultural products are mostly in the nearby market sales,e-commerce for JieXi,although with the support of the local government and the release of the dividend policy,JieXi county,e-commerce has a certain development,but still in its infancy,and other parts of the developed rural electronic commerce there is a certain gap,so this article mainly analyzes JieXi county rural electronic commerce development Status quo and problems,find out the factors restricting development,and finally put forward the methods and Suggestions to solve the problemsThis paper is divided into seven chapters: chapter one is the introduction,mainly including research background,research purpose and significance,domestic and foreign research review,research content,research methods and technical routes;The second chapter is the concept definition and theoretical basis,mainly including the concept of agricultural e-commerce,rural e-commerce concept,theoretical basis includes rural informatization construction theory,farmers behavior choice theory,rural logistics theory and other theories of e-commerce elaboration.The third chapter is to JieXi county rural electronic commerce development present situation carries on the analysis,study of general situation of the agricultural JieXi first,secondly to JieXi county of the electronic commerce development present situation,the main analysis of the current situation of e-commerce talents JieXi county,JieXi county development status of e-commerce platform,JieXi county farmers in Internet,e-commerce JieXi county is mainly development model.Chapter four analyzes the problems existing in the development of rural e-commerce in jiexi county.Chapter five is the case of rural e-commerce in jiexi county.Chapter six puts forward countermeasures and Suggestions for the development of rural e-commerce in jiexi county from many aspects and different levels.Chapter seven is the conclusion andprospect.Through analysis and study the following conclusions: first,the main factors influencing the restricted JieXi county rural electronic commerce has the cultural level of rural farmers Internet penetration rate of the government's policy to support the second,at present,JieXi county rural electronic commerce in developing the following main problems:insufficient rural electricity supporting resources weak lack of electricity leading enterprise development electronic commerce professionals such as the third,put forward to promote JieXi county rural e-commerce development strategy,namely strengthening the construction of electronic commerce facilities continue to push forward rural electricity enterprises development focus on electricity business classification training service construction We will encourage the development of rural e-commerce social services and actively implement incentive mechanisms and supportive policies...