Study On The External Pricing Strategy Of The Modern Agricultural Park In Beidahuang

In recent years the development of the central document referred to the leisure agriculture.The modern agricultural manor is one of the leading directions in the research of leisure agriculture.The research on the manor has become the primary research topic.The the Great Northern Wilderness modern agricultural garden is subordinate to the Xiangfang farm of the Harbin Administration Bureau of the General Administration of Heilongjiang agriculture and reclamation.It is the first choice for the development of modern agricultural manor in the reclamation area,and is also a demonstration enterprise for the development of the leisure agriculture in Heilongjiang.Therefore,the study of the external pricing of the Great Northern Wilderness modern agricultural park has important practical significance.The Great Northern Wilderness modern agricultural manor has a quasi public welfare.The agricultural park is responsible for propagandizing the responsibility of the Great Northern Wilderness agricultural reclamation,and the business process has produced notable positive external benefits.However,under the influence of the current market mechanism,the external benefits of the Great Northern Wilderness modern agricultural park can not be reflected in the cost,so that the pricing strategy of the agricultural park is somewhat deficient.The supply cost is too high,the fund recovery rate is low,and the government subsidy is insufficient,which limits the growth of the park.By constructing the welfare function model to analyze the externality of the leisure agricultural garden,the relationship between the price and the externality of the entrance fee of the agricultural garden is studied,and the optimal pricing strategy of the externality of the leisure agricultural garden is obtained.Aiming at the ticket pricing problem of the Great Northern Wilderness modern agricultural park without subsidy or insufficient subsidy,the policy of increasing ticket price is put forward.It can make the agricultural park break even and even get profits.At the same time,we should improve service quality and create high-end leisure tourism projects to attract tourists to play in gardens and ensure their sustainable development.In view of the ticket pricing problem of the the Great Northern Wilderness modern agricultural park government subsidies,it is proposed to take all the subsidies into the tickets to carry out the low price operation,or to invest the project in the government,to form the mode of government enterprise cooperation,to improve the operation vitality of the agricultural gardenand to ensure its sustainable development.The above studies provide support for the fair competition opportunities for the the Great Northern Wilderness modern agricultural park,and provide a basis for a fair government support for the same type of national modern agricultural manor.