Study On Development Strategy Of Stone Enterprises

After over thirty years of rapid development,the total production and trade volume of China’s stone industry have been ranked first in the world now.At the same time,China is the world’s largest consumer.In the fierce competition process of industry,Hui’an,Nanan,Laizhou,Yunfu and other industrial clusters have gradually formed.Among them,Hui’an is the world’s largest carving and stone processing base.At present,there are about 1,500 stone enterprises in Hui’an with the annual output value of about 25 billion yuan.The level of arts and crafts is in a leading position in the country.Therefore,Hui’an stone carving also wins the reputation of “world carving capital”.However,under the current circumstance of economic globalization,there are many problems of Hui’an stone enterprises from the perspective of modern management.They are represented in many enterprises’ indifference to implementing core competitiveness strategy and not good at building core competitiveness cultivationIn this paper,the author takes the development strategy of Hui’an stone enterprises as the research object,studies and explores development strategy,analyses the current situation of Hui’an stone enterprises in implementation of development strategy under the guidance of relevant theories of it.Hui’an stone enterprises can make full application and exertion of core competitiveness through specialization,integration,diversification,internationalization,internal and external culvert and other manners,to achieve strategic objectives for enterprises to bring profits beyond expectations for enterprises and provide strong driving force for its further development and expansion.Hui’an stone enterprises shall maintain their own core competitiveness,and also take the utmost care for the possessed core competitiveness with continuous innovation and strengthening.