A Company's Core Competitiveness Improvement Strategy Research

How companies manage and implement sustainable development more effectively is a strategic problem that managers have been exploring continuously. Why in a particular industry or market, some of the company's performance will be higher than other company? What is the source of competitive advantage for a company, how to maintain the company's sustainable competitive advantage has been an important topic in the research of strategic management theory. It can be said that the fundamental purpose of strategic management is to achieve competitive advantage for the company to bring outstanding performance. Because in today's performance is relatively stable market cycle within, the company has the value and the level of the core competitiveness directly determines the degree of competitive advantage of the company, so the core competitiveness of enterprises on the company's diversified development, products, technology upgrades and company development speed plays a decisive role. At the same time, the problem of the core competence of the company is a corporate strategic management of the basic content. In order to adapt to the fierce market competition, the basic task of strategic management of the company is positive to enhance their core competitiveness.At the same time, with the continuous development of society, people's understanding on the low carbon economy is gradually rising, under such a form, LED industry but not a popular of the industry, and are also more likely to be homogeneity or imitation. Therefore, the LED industry to be in an invincible position in the fierce competition in the market, must be innovative in the formation of differentiated products and technology, build the core competitiveness of enterprises is very important. The a company for the LED industry, first of all, the article begins from the introduction, topic background and significance, purpose and research status are introduced, the summarize of LED, and the core competence theory, together with Michael Porter's five forces model analysis, discusses a company SWOT. Analysis the present situation and problems of the development of a company, in to produce the reason is expounded. Finally, the paper put forward the specific strategies and measures.