GX Co., Ltd. Cross-marketing Program Optimization Research

With the global product surplus and product homogenization,new technology and new products emerge endlessly.The constant development of social productive forces makes the production of products less difficult,and competition among similar products is fierce,and the way in which enterprises exploit new customers must change accordingly.Traditional product-centered marketing has shown many defects in the external conditions of the existence of enterprises.Cross-selling has become an important content in enterprise development,in the long term,the reasonable enterprise strategy as the instruction,by means of cross marketing solutions,formulate long-term and effective business strategy and business objectives,encourage enterprises development advantage in the competition,is the GX co.,LTD.,and all must be thinking about strategic issues in the development of enterprises,is also the research of this paper.Based on the GX co.,LTD as the research object,and hope that through analysis about the present situation of enterprise cross-selling,advantages and disadvantages analysis of internal and external factors,carding enterprise marketing work present situation,with the help of a graduate level reached about marketing management,cross-selling related theoretical guidance,the integrated use of literature retrieval,correlation analysis,and research methods of investigation,combining theory and practice,put forward suitable for the company cross marketing planning scheme and the safeguard measures.This article summarizes the GX co.,LTD.Main business,organization structure,development strategy,cross marketing present situation,the analysis about the present situation of GX co.,LTD.,cross marketing,find the reasons,explore the causes,then using the latest theory knowledge,of cross-selling in GX marketing based on the analysis of the current,for GX to tailor the exclusive cross-selling optimization scheme and the matters needing attention in the process of implementation,for other companies also have certain reference value.