MLS Clothing Custom Brand Marketing Strategy Research

The history of the development of clothing and the history of human civilization is the same,are through the low-level form into a high-level form of the process,from the initial hand-made development to the division of tailor production and then to the professional development of processing,and finally to the development of bulk industrial production,the entire development process Are subject to social and political development,economic development and human development and other factors.Advanced custom clothing is the highest form of the history of the development of clothing,the development of the form of pre-development in the face of heavy,mass production of clothing has brought great impact,there was a period of time to stay in place step by step.With the sustained and rapid development of the national economy,per capita income gradually increased,the consumer level of consumption,consumer awareness gradually increased,the demand for clothing is not simply to stay in the dress,but a higher level of personalized needs,a lot of clothing Consumers are gradually inclined to consumer customization,advanced custom clothing to usher in the development of the "second spring."In this paper,the company's brand marketing as the object of study,in-depth analysis of the company's brand marketing status,combined with the current industry environment,the use of theoretical knowledge to find a suitable brand development of the company's marketing channels.First,the article mainly through the brand marketing theory,advanced custom clothing brand launched a comprehensive exposition,which cited the literature research method.In order to determine the research path and method to provide a certain theoretical reference;Second,the company's management status,marketing status of a comprehensive analysis to find the company's brand marketing current focus of the problem,according to the company's industry characteristics,targeted Macro-environment analysis and industry competition structure analysis,combined with the company's current situation,the company's brand marketing SWOT analysis;Third,the behavior of consumers for research and analysis,including behavioral characteristics,the purchase process and questionnaire survey.Using STP method to market segmentation,evaluation and selection,to develop a brand marketing strategy for the company,for the effective implementation of brand marketing strategy to provide relevant safeguards.At present in people's daily life among the senior private custom has gradually become universal,clothing customization of private development will also become a trend.In the era of Internet development,the traditional high-level development of the brand only with the application of Internet technology,in order to compete in the fierce market competition to win greater development advantages,clothing also began from the two-dimensional era to the development of three-dimensional era,people-oriented personalized custom The service era will come.