Based On C2B Mode, The Network Personalized Custom Clothing Marketing Model

With the rapid development of modern society,life rhythm is speeding up,the requirement of the quality of people's life is increasing at the same time,more and more consumers begin to pay attention to the efficiency of shopping and personalization.Consumers are not merely content with the basic function of clothing,such as the warmth,covering bodies,consumers start paying more attention to clothing's personalization and tastes,so this puts forward higher requirements on business.China has a huge advantage of clothing production,and China is in the period of the transformation of economic development currently.It's particularly important that clothing enterprises explore the electronic commerce operation pattern and confirm the development direction of e-commerce clothing.Custom clothing network marketing is the symbol of fashion and the trend of clothing industry development.Based on the related concepts of electronic commerce as the breakthrough point,it analyzes the development status and trend of textile and clothing industry e-commerce;then it explains and analyzes the five kinds of clothing patterns for e-business that is B2B transactions between business and businesses,B2C transactions between business and consumer,C2C transactions between consumer and consumer,C2B transactions between consumer and business and O2O deeply;in the final analysis the actual condition of Chinese custom clothing products,building C2B&D+O2O business model that accords with the current development trend and suits for the development of enterprise.This model is able to grasp the needs of consumers of personalized clothing timely and accurately and improves the efficiency of consumers shopping.At the same time,it applies comprehensive analysis of research results to the actual network personalized clothing customization C2B&D+O2O business model development plan through the way of questionnaire survey.In addition,network marketing model for personalized custom products put forward policy proposals and feasibility promotion strategy.The customer interests of apparel goods must be high,it requires us to set up the management idea under the guidance of customers' interest and demand.We should change the traditional way of agent,distribution,clothing enterprises must go developed model that is "to meet and create customers' requirements".