Custom Menswear Industry Status Quo And Countermeasures Research

With the overall economic development and improving people’s living standards, people clothing personalized requirements and day,Increase with age, mass-produced garments can not cover all of life content, some of the suits, dresses and special clothing requirements will be addressed through customized channels. Is a consumer-centric custom clothing apparel production expanded, consumers play an important role in the clothing customization process has important significance for the study of custom clothing consumer groups.Contents of this paper has the following three parts:First, an overall analysis of custom clothing, including custom clothing origins, concepts, characteristics, classification, step; secondly combined with the analysis of the current situation of custom clothing market at present, and select Beijing analysis of the regional status quo, represented tailored clothing. Second, to design custom clothing market segmentation theory research and research-related programs. By segmenting management. On research, design survey questionnaire and interview questions, and surveys and interviews in custom enterprise. Third, the analysis of survey results, the overall analysis of the survey results for the analysis of consumer attitudes and consumer custom clothing concept, and based on this result, the current men’s custom industry to identify problems and propose solutions.In this paper, the research results:Through the study of custom clothing consumer groups, summed up the custom clothing industry should establish a customer-oriented Marketing concept type, and initially developed a custom clothing marketing strategy. Proposed for the development of custom clothing. Products more personalized and more emphasis on the concept of service point of view.Conclusions of this study can be custom clothing enterprises to understand the needs of the motivation of consumer groups, purchasing behavior, lifestyle provide some reference to theory.