The Brand Marketing Planning Of Yangyuan Six Walnuts In The Digital Media Environment

Yangyuan Six Walnuts in established since 2009,\ "often use your brains,drink six walnuts\" brand positioning,through the \ "rural areas to encircle the cities\" strategy to gradually out of the domestic vegetable protein beverage brands such as leading the road,and among them,the channel strategy has played an important role.Since 2015,with the national strategy,gradually raising yuan six walnuts appeared new problems,market expansion and business capacity,the increasingly prominent contradiction between the capacity expansion,brand promotion and category expansion and upgrading of lack of lead to solve this problem is imminent.This is also the innovative planning.The purpose of this plan is to reshape the yuan six walnuts brand image,integration of online media resources,the whole scene three-dimensional dissemination,further occupation of the consumer mind,in the vegetable protein beverage market.Specifically,through such as ariely,CCTV CSM,tencent think-tank authority software for data analysis,get the target groups spending habits,integration of media resources,to raise yuan six walnuts,lively to brand image.From the perspective of media strategy,invited representatives TFboys;Focus on integration of online media,the continuation of named \ "the most powerful brain\" traditional media at the same time,both groups 2 times after after 90,00 RMB attribute,select the lure of the meal variety such as online network platform,promote to raise the brand reputation of the yuan and six walnuts in the consumers' mind,and reasonable control the budget.Hope that through this plan,will be \ "often use your brains,drink six walnuts\" the core concept of the vivid expression,to achieve ultimate goal.