Research On The Evaluation Of The Attractiveness Of The Rural Tourism Demonstration Village In Lanzhou

Promoting the construction of beautiful countryside and implementing the strategy of revitalizing the countryside are important measures to promote rural development in China.At the same time,the development of rural tourism has also received more and more attention and has become a very important part of the tourism industry.The development of rural tourism also provides good opportunities for developing rural tourism resources,protecting the ecological environment,optimizing the agricultural industrial structure,increasing the income of rural residents,and inheriting and carrying forward rural traditional culture.This article takes the attractiveness of rural tourism as an object and conducts research on attractiveness evaluation.It can provide a certain reference for the development of rural tourism.In this paper,by combing relevant literature at home and abroad,using research methods such as literature method,questionnaire survey method and IPA analysis,based on tourism aesthetics theory,tourism aesthetics theory,tourist perception theory and push-pull theory,based on Lanzhou rural tourism demonstration village A questionnaire survey was conducted for the research objects,and the Lanzhou rural tourism attractiveness evaluation system was determined.IPA analysis was performed on seven rural tourism demonstration villages in Lanzhou,and the following research conclusions were drawn:(1)The attractiveness of Lanzhou's rural tourism mainly includes five aspects:natural ecological environment,rural human environment,rural tourism accessibility,rural tourism services and rural leisure experience.It is finally determined through consulting data,research and data analysis.Relevant elements of the evaluation of rural tourism attractiveness were divided into 5 major categories and 25 secondary indicators through analysis,and an evaluation system of rural tourism attractiveness in Lanzhou was established.(2)Through the analysis of the attractiveness IPA,there are 7 factors in the attractive elements of Lanzhou's rural tourism tourism located in the predominant area,mainly related to the natural environment and human environment;5 factors in the maintenance area,mainly natural The content of ecological environment and ruralleisure experience;there are 7 factors in the opportunity area and 6 factors in theimprovement area.These two areas are mainly related to rural tourism accessibility and rural tourism services,rural architecture and transportation conditions.The marketing elements,folk customs and culture,the level of tourist employment,and the participation in rural tourism need to be greatly improved.(3)According to the advantages and disadvantages of the attractiveness of Lanzhou's rural tourism,this article proposes corresponding promotion strategies for Lanzhou's rural tourism from four aspects: consolidation and improvement,innovative development,active development,and key improvements.Village development planning,improve the brand development of rural tourism,improve the accessibility of rural tourism,strengthen marketing promotion methods and efforts,optimize the construction of tourism talents,increase rural tourism participation,and deeply explore rural folk culture.