Study On The Attraction Of Rural Tourism In Xinhua County

With the continuous development of the society,the material and spiritual needs of the people are increasing day by day.Tourism has become a very common way of life.Modern demand for tourism is no longer simply limited to sightseeing.And now tourist destinations tend to be overcrowded in the peak season,which in no way stimulates the urgent need for short-term tourism that integrates ease,economy,entertainment,vacation,and so on.These gave birth to the flourishing development of contemporary rural tourism.Starting from the attraction point of rural tourism in Xinhua County,this paper puts forward the evaluation system of the related indicators of rural tourism attraction in this paper on the summary of previous studies.The paper uses AHP to judge the weights of the first and second class indexes.By constructing the evaluation index of the rural tourism attraction in Xinhua County,the paper makes the actual measurement of the attraction factors of the rural tourism in Xinhua County by AHP.The main conclusions are as follows:(1)Rural tourism resources have the greatest impact on tourism attraction,followed by tourism service facilities,scenic image and natural environment.(2)The main factors of farmland landscape are chic,popularity,folk custom and traditional handicraft.It can be seen that in the construction and development of rural tourism,the key to enhance attraction is to make full use of local natural characteristics and national customs,to present excellent resource quality and to improve the visibility of scenic spots in the outside world.In addition,the data analysis shows that people prefer to choose the well-known scenic spots,and pay attention to the local characteristics of scenic spots and natural rural landscape.(3)Good reputation,good ecological protection and high accessibility are two important indicators.The good protection of the original ecology reflects that the natural ecological environment of the tourist destination has a very important influence on the attraction of the scenic spot.Reputation is the most direct reflection of tourists' satisfaction with scenic spots,and it has an important impact on potential tourists to make travel decisions.People basically choose to travel in their leisure time.The travel time from the source of tourists to the scenic area and the accessibility will also have a great impact on the tourist attraction of the scenic area.(4)For the overall experience effect of rural tourism in Xinhua County,the satisfaction degree belongs to the middle and higher,and the willingness to revisit and recommend is higher.On the basis of data measurement and field investigation,this paper holds that the main problems of rural tourism development in Xinhua County are the lack of integration of resources and high-quality tourism,the scarcity of high-quality practitioners,the weak propaganda and the low participation of residents.This paper puts forward the relevant countermeasures to the above problems.