Research On The Implementation Of Home Appliances To The Countryside In China

The 2008 financial crisis brought serious economic consequences to the whole world,in order to pass through the crisis,stimulating domestic consumer demand,developing the household electrical appliance enterprises and rural household appliance market,the policy of Sending Home appliances to the Countryside was carried out by the ministry of commerce and ministry of finance.The policy is a fiscal policy which promote the development of home appliances in rural consumer market through government subsidies to farmers.The move is intended to stimulate the vitality of rural household appliance market,expand rural consumption,thereby partially solve the problem of domestic appliances business phenomenon at this stage and help household electrical appliance enterprises survive in this financial crisis.The policy adopted in parts of the country to promote the pilot stage and then finally to the subsequent maintenance phase,implemented step by step,has made desired effect.First,this article introduces the background and status of implementation of the policy at the present stage,the introduction of the concept of the profession of public policy implementation,combined with the body during the execution of public policy factors,and environmental factors subject to a detailed analysis of various factors on the public influence policy implementation.Secondly,this paper combine the policy of "home appliances to the countryside "in the country's implementation of a detailed analysis of consumer habits in rural areas,improve the living standards of farmers and the government expected effect of the policy of home appliances play a role in how much.According to the results,the author made concrete proposals related of "home appliances to the countryside "Time for rural household appliances consumer market.Policy of home appliances in the short term,for a given area on the cover farmers' living standards and expanding the rural consumer market has played a positive role,but the long term,due to various reasons,its role is not particularly obvious this policy not only in the implementation process of objective factors,but not with the farmers and rural markets and there are many factors in their own culture,consumer habits,economic level and in rural infrastructure and so on.Finally,I believe that in the next era after home appliances,in order to better expand rural consumption market,the government needs to continue to improve the policy of home appliances at this stage of the times,the development of policies for rural markets further promote the objective of reaching effect.