The Research On Working Capital Management Issues Of W Company

Working capital is like the circulation of blood in the enterprise,let the blood flow unimpeded and the fastest pace of a blood circulation are the goal of working capital management.Working capital is the most direct reflection of the enterprise and the external relations,establishing good relations with external,to continue unimpeded blood escort.W company is a small and medium-sized environmental protection equipment manufacturing enterprise.It is restricted by its own conditions and mostly adopts simple factor based working capital management.Environmental protection equipment demand growth spurt in recent years,under the influence of economic globalization and enterprise expansion,the original W company's working capital management cannot to guide the company make management decisions timely and effectively in the complex economic environment,W company working capital management level should be strengthened.First of all,on the basis of explaining the theory of working capital management,this paper lists two different theories of working capital management,and combines the analysis of channel management theory into the operation capital management of W company.Then,by comparing the internal structure and working capital efficiency of W company and its industry,the management status and management level are evaluated.Taking operation capital management performance evaluation as the breakthrough point,and combining the enterprise supply and marketing business process,this paper analyzes the three aspects of the low operating capital management level of W company,and analyzes the reasons.Finally,aiming at the problems of the working capital management,from the operating budget,inventory management,sales strategy,and the production and operation of enterprises will be involved in the management of channel relationship in four aspects to provide solutions and measures for the problems of working capital management of the enterprises.By strengthening the management of W company working capital,taking into account the safety and liquidity of working capital,continue to improve efficiency in the use of working capital,thereby helping to obtain higher economic benefits in the process of rapid transformation of the company.The operation capital management of Working capital management problems of W company presents both the industry characteristics and the universality of small and medium enterprises,hoping to provide some valuable suggestions and effective measures for other enterprises in terms of working capital management.