Research On The Development Strategy Of Commercial Bank To Internet Finance

2013 is the first year,which China stepped into Internet Finance(ITFIN).Since then,as the representative of the rapid development of non-traditional financial institutions,it accelerates the process of financial disinter-mediation,and China financial market competition pattern has been changed.At the same time,the Internet Finance emerges.With the rapid development of Internet financial platform,such as Aiply in Aibaba,it has brought a great impact on mode,thinking and philosophy and other aspects to the traditional financial industry with its unique advantages,It has a great impact and occupation to traditional financial services,Internet Finance is an irresistible force that can't be stopped.With the rapid development of modern Internet information technology,the integration of Internet information technology and traditional financial services is becoming closer and closer,it accelerates the pace of financial product innovation.In recent years,the rapid development of network loan,mobile phone banking and mobile payment and other financial innovation services greatly satisfy the people demand for new financial services.At the same time,the traditional financial ecological chain is facing great changes.The era of information technology has a good environment for financial innovation,and it has become an important position in the development of Internet Finance.Meanwhile,it provides a good opportunity and platform for the existing commercial bank product innovation,process optimization and restructuring provides.With the full application of digital,big data era and the data base are the key to the success of the digital transformation of commercial banks.The Commercial Bank of our country has a complete IT infrastructure and data center.After years of operation,it has accumulated large amounts of data,and it has an insight into the implication of data value.It can more scientifically guide the healthy development of banking science to creating a vast space for the commercial banks in the transformation of the internet.Firstly,the thesis is based on summarizing the concept of Internet Finance,it adopts literature research methodology,model study and case analysis and other relevant methods on the problems of commercial banks in the development of Internet Finance.Based on analyzing the present situation of the development of Internet Finance of commercial banks at home and abroad,it analysis of the development of Internet finance of commercial banks based on the competitive environment with the SWOT model analysis method of macro analysis method of PEST model and the internal and external.The thesis suggests that the development of commercial banks to Internet Financial should seize the opportunity for rapid development of economy,comply with political trend of expansion of financial services,hold the financial services and social demand,exploit the research and development of new technology.Even it should take its advantage for the development of financial innovation products and establishing customer credit evaluation system,reduce the disadvantages of optimizing service process and the establishment of Internet marketing system to develop digital transformation to avoid internet finance risk and improve the credit risk evaluation based control and strengthen the management of conduct to enhance the quality of internal control of these strategies.Finally,based on the development of ICBC Internet Finance,it analysis the competitive environment on the case of ICBC,and puts forward the specific strategies for the development of Internet Finance of commercial banks.The thesis believes that commercial banks should not be confined to the simple operation of products in the future financial market.Commercial banks should not only play a leading role in the development of the Internet,but also guide commercial banks how to analysis the competition environment on the basis of the actual situation of the development of Internet Finance,even how to make a development strategy of Internet financial with commercial banks' advantages.Especially,it not only has a strong guiding role in enriching the experience of Commercial Bank to Internet Finance,but also has important theoretical value and practical significance to the development of Commercial Bank to Internet Finance strategy.