| As the trend of Unisex emerging in the international fashion circle,many vogue brands are also vigorously promoting the concept of Unisex.Meanwhile,the inclusiveness of China’s fashion consumer market is increasing with years,so that the Unisex fashion is still a potential market to be vigorously developed in China.The paper focuses on the exploration of Unisex garment brand market to study and analyze the Unisex period of global garment history.Throughout the analysis,analogy and comparison of Unisex garment brands at home and broad,the paper systematically elaborates the current domestic situation of Unisex garment market and garment consumers’ shopping psychology under the trend of Unisex.For the late start of Unisex garment in China,the research on existing brand examples will mainly be conducted through the methods including literature research,questionnaire and design etc.The paper provides pioneering ideas and research for the Unisex development of garment marketing brand.The paper emphasize on the research and analysis of actual consumer market to put up an idea of Unisex garment brand in China.Another emphasis is to design a theme of Unisex garment brand “A&Y” based on feasibility analysis of data from brand market environment by market reseach method and demand and satisfaction of target consumer survey.In the process of design and development,self-created brand“A&Y” have an idea to lead the new trend in public with a main expression of freedom and ease based on unrestrained and intellectual simplicity.At same time,the marketing program and promotion will be raised.The paper explained that the domestic consumer psychology should be learned more and the domestic market merit should be make use of under the unisex garment trend.On that basis,the brand need to imitate some excellent cases of international brand marketing and optimize the fruit by combining with national conditions so as to improve Unisex garment brand’s competitiveness in the whole garment brand market. |
