A Research On The Travel Image Of San-fang Qi-xiang In Fuzhou Based On Network Text Analysis

As a regional or scenic(point)the core competitiveness of tourism development,Tourism image has been paid more and more attention by the tourism management department and become a key factor in attracting tourists.With the rapid development of internet and tourism background,from the perspective of the operators and tourists,this paper analyzes tourism projection image of official website in tourism destination and tourism perception image in websites about tourism to have comparative study of tourist destination image.Taking famous Fuzhou historical and cultural district San-Fang Qi-Xiang for example,This paper mainly applies the network text analysis,using ROST Content Mining software for the January 1,2015 to May 1,2016 period,to study the San-Fang Qi-Xiang Tourism Official website tourism image promotional information and San-Fang Qi-Xiang network travel notes and reviews,and to measure its subject feature of the tourism image and emotional tendencies.The inclusions include:Ultimately,this paper extracts San-Fang Qi-Xiang tourism projection image is:the San-Fang Qi-Xiang has the Fuzhou 2200 years of historical and cultural precipitation,The San-Fang Qi-Xiang has a unique blend of a variety of cultural characteristics of the regional culture of Fujian,inluding rich and colorful celebrity culture,ancient folk architecture culture,folk culture,garden culture and so on,Fuzhou famous 5A scenic spots,one of China's top ten historical and cultural blocks,"Living Square system living fossil”?“Ming and Qing architecture Museum".San-Fang Qi-Xiang tourism perception image is:San-Fang Qi-Xian continued Min historical context,whether it is the traditional Square Lane layout,or the Ming and Qing Dynasties characteristics of residential buildings,as well as its unique celebrity culture,architectural style,the tourists have a strong attraction,Besides,the tourist experience And satisfaction are relatively high.But San-Fang Qi-Xian still need to continue to enrich the visitor center services,carry out special activities facing more tourists and presenting the cultural and historical features of the San-Fang Qi-Xian,enrich scenic tourist souvenirs,increase cultural and creative elements in the scenic area layout,format and tourism commodities and other aspects to highlight the local cultural characteristics.At the same time,the San-Fang Qi-Xian should foucus on etransforming the reception and public recreation facilities and increasing publicity and guidance,etc.Through the comparison of the travel projection image and perception image of San-Fang Qi-Xiang,this paper builds the model strategy about bridging the tourism destination image gap of San-Fang Qi-Xiang,and takes specific performance in increasing in the integration of resources,digging the intangible cultural resources,improving”food,housing,transportation" of the tourism,launching the brand of“smart tourism”,emphasizing the government guide,increasing cultural promotion and the participation of the community residents,and putting forward specific proposals and measures of community interests win-win cooperation to better promote the tourism development and image of San-Fang Qi-Xiang.