Q City Tobacco Company Lean Marketing Analysis And Improvement Scheme

As the economic development grows rapidly,China has gained lots of achievements in recent years.Furthermore,the IMF report shows that China will take over the United States as the world’s largest economy by the end of the year.China insists to implement the market economy,so as to continue her steps to the goal and accelerates the pace of reform for improving the residents’ lives.In this situation,the tobacco industry has started the road of reform.The manufacturing enterprises has accomplished its strategic adjustment by cutting 18 manufacturing enterprises from 123 ones in order to establish the better competition mechanism.The construction of industrial enterprises in brand marketing,commercial enterprises to expand the market,integration of tobacco industry and commerce marketing mode zero common consumer marketing.With the reform process goes well these years,several famous Chinese tobacco companies have put lean thinking into their sale systems,and have achieved good results.So,the tobacco company of Q city has emulated the successful experiences in 2013,so as to increase its profit and improve its sale management.However,the company hasn’t achieved its expected goals when using the lean sale strategy after one year and a half.In order to solve this problem of the tobacco company of Q city,the essay utilizes lean sale theory to find out the real reasons hinder the development of the company,and combine some successful cases which using lean sales to sum up experiences.And then search lean sale plans suitable for the tobacco company of Q city.The essay aims to help lean sale strategy runs smoothly in the tobacco company of Q city,and hope the results could help other counterpart companies to improve their sale plans.