Research On The Users' Participation In Mobile Internet Enterprise Innovation Network And Its Achievement Transformation

At present,the research on innovation network is in hotspot.Driven by the rapid development of mobile Internet,the traditional enterprises begin to accelerate integration with the mobile Internet,the mobile Internet companies have made rapid progress and innovation network Innovation networks have also begun to develop.Through the users online community,the way that mobile Internet users participate in the enterprise innovation network has been expanding,the connection between users and innovation networks becomes tight and enterprises are more convenient and efficient to provides strong technical for users participating in innovation.Therefore,users become an indispensable part of the mobile Internet enterprise's innovation network.User community and user innovation have new development,which has more significant influence on innovation network and innovation performance.To summarize,it has important theoretical and practical significance to study the mechanism and Innovation achievement of mobile Internet in the background of mobile Internet enterprise innovation network,which will promote the development of mobile Internet enterprise's innovation network,improve innovation performance,and jointly create value.On the basis of the existing research,this paper analyzes the attributes and characteristics of the innovative network of mobile Internet enterprises,and analyzes the motivation,function,mode and path of users' participation in mobile Internet enterprise innovation network.According to the characteristics of users in mobile Internet innovation network,it is divided into three categories:information attribute user,design attribute user and production attribute user.Then,the specific process,mode and influence of different users participating in the innovation network and its achievement transformation are studied.Moreover,according to the mechanism of users participating in the innovation network of mobile Internet enterprises and combined with the "gateway" management method and funnel model,this paper constructs a model of user participation and its achievement transformation model in mobile Internet enterprise innovation network.Finally,this study verify the theoretical deduction and model by treating the Huawei club,Xiaomi community,Yijia community and VIVO community as subject investigated.The research results show that the mobile Internet enterprise innovation network has the characteristics of modularity,system and so on.The unified system of each module forms the complex network of value creation.The user has become the important subject of the mobile Internet enterprise innovation network.Users through the user community to carry out innovative activities,Different stages of the users participating innovation and its achievements' transformation in this community who own the capabilities of information feedback,evaluation and technique;through their own innovative demands,management capabilities and technical supports,the enterprises would have an impact on users participate in innovation and the transformation of users' achievements.Through a multi-case comparative study on the online user community of smartphone enterprise,it is found that those ones with three attributes of information,design,and production constitute the main innovative users,and each type of them participates in the appropriate innovation activities according to their respective competencies;User innovation has been an important subject of enterprises' open innovation network,with the accelerated transformation of the user's role;The user community is modularized and gradually standardized,which will turn into a reliable carrier of user innovation.