Research On The Optimization Of Management Mode Of Lishui A Travel Agency

In recent years,the number of Lishui travel agencies has been increasing,and the competition of travel agencies has become increasingly fierce.With the diversification of tourism market demand,Lishui travel agency tourists were significantly shrinking,the traditional travel agency business cold,accompanied by the emergence of these new problems,different sizes of travel agencies are also undergoing transformation.Through the analysis of Lishui A travel agency development status and business model problems,to guide the Lishui A travel agency to take the professional market of the road,a precise positioning A travel agency in the industrial chain position,with the brand management Travel agency value,is the current A travel agency development difficult.This paper is based on the optimization of business model of Lishui A travel agency,which is divided into the following parts.The first part is the introduction part,clarify the research background,the purpose and significance of the study,the research status quo at home and abroad,research ideas and research methods.The second part is the general theory,introduces the concept of travel agency and business model,explains the type and applicability of travel agency business model,and summarizes the characteristics of regionalization,integration and system of travel agency business model.The third part is the development of Lishui A travel agency and business model analysis,introduced the development of Lishui A travel agency,analysis of the A travel agency profit model analysis,while Lishui A travel agency operating mode,pointed out that Lishui A travel agency business model exists a single business model,Business philosophy is more backward,the development system is unconventional and other issues,while the direction of Lishui A travel agency development.The fourth part is the analysis of competitive environment.By using PEST analysis and Porter five forces model,this paper analyzes macro-micro competition environment of A travel agency.The fifth part is the experience of domestic and foreign travel agency business model,foreign countries,including the American Express travel agency,the German travel agency business model,the Japanese traffic commune,including China Travel Service,China Youth Travel Service,China Kang Hui travel agency,and given well-known at home and abroad The Enlightenment of Optimization of Travel Agency Operation.The sixth part is Lishui A travel agency business model optimization proposal,proposed to guide the travel agency to take the market specialization of the road to determine the scale of industrial development goals and positioning,take the service characteristics or product differentiation routes.The seventh part is conclusion and prospect.