Research On BPR Of Travel Agency Under The Background Of Internet

Since it came to the 21st century,the impact of Internet on travel agencies is increasing.Challenges were brought by Internet to travel agencies with development opportunities.On the one hand,Internet has changed the external environment of travel agencies,and has affected the traditional business processes;On the other hand,Internet provides technical tools for BPR to facilitate the Business Process Reengineering (BPR) of travel agencies.Based on this point,this thesis researches BPR on travel agencies under the background of Internet.This thesis mainly concludes two parts:Theoretical Study and Case Study on BPR of Travel Agency under the background of lnternet.In the part of theoretical study,this thesis analyses the reason for travel agencies to reengineer business process in the context of Internet era,the role of Internet in the process of BPR,the methods and steps to implement BPR.In the part of Case study,this thesis analyses specific measures for travel agencies to reengineer business process,with the example of N Travel Service. Based on the actual situation,the thesis uses the system recycling method to reengineer business process,and make use of quantitative method to select the procurement process and marketing process as the objects of process reengineering.After the description and diagnosis of reengineering process,in the Internet-technology platform, the thesis redesigns the procurement process and marketing process.Finally,the thesis presents some measures to protect the BPR of travel agencies to implement successfully.