Analysis On We-media Marketing Strategy Of T Real Estate Company

At present,China's real estate enterprises are facing outstanding problems,how to adapt to the national economic restructuring,and the new positioning about the real estate industry.Which is "house is used to live,not used to fry".In the policy-oriented from the original encouragement,to promote the current cautious,and this requirement enterprise marketing management and marketing strategy to put forward higher standard.With the rapid development of information technology,emerging social media,communication tools,the public information communication and communication channels and ways more and more tend to the application of Internet technology.How can adapt to the current Internet society,from the media society,without losing the traditional marketing promotion influence at the same time,quickly and effectively spread and promote enterprise(brand)culture,to adapt to the current society Demand from the media marketing,is to ensure that enterprises in the mobile side of the rapid development of the background of sustainable and sustainable development of the only way.First,this paper reviews the domestic and foreign research results on network marketing,self media marketing and other relevant theoretical research,and on this basis,T real estate company as the research object,analyzed its macro environment and industry competition pressure,by using the SWOT analysis model reveals that the company exists strengths,weaknesses,opportunities and threats during the develop,believes that the self media marketing has great significance for the company sustainable development and stabilization.And then analyzed the current situation of self media marketing of the company from the organizational system,human resources,strategy development and other aspects,pointed out that the reasons of the stagnation of self media marketing are the unclear management structures,no interactive marketing contents and the lack of strategy formulation target,proposed the corresponding suggestions of strategic planning,marketing content optimization and marketing adjustment.In the end,by optimized the content and the mode of self media marketing,and adjusted the management mode and team allocation of network marketing,to promote the strategy optimization and benefit enhancement of company self media marketing.The conclusion of this paper: the self media marketing has been widely used in the real estate industry,although it has its own characteristics of content and form,but the marketing principle of online diversion and offline services is the same;The advanced companies in the real estate industry basically implement the self-media marketing service system which including project development and promotion,marketing system,property service and after-sales management.By comparison,T company needs to optimize and improve the more continuous work link and to cover all aspects of customer management services in the self media application.