Real Estate Internet Marketing Communication Research Taiyuan Station

As the pillar industry of the national economy, the real estate industry in the short term cannot be resumed immediately due to the impact of the economic crisis, however, its dominant position in the national economy could not be affected. There are mainly two reasons contributing to this. First of all, China’s urbanization process has entered a phase of rapid development since the year2000, growing at an average annual rate of1%. Thus, the acceleration of China’s urban development and urbanization demands more and more on the real estate industry; Secondly, the real estate industry is closely related to the development of more than30industries, in addition, its own huge correlation effects determine the safeguarding role the national policy plays. Therefore, in the case of economic crisis, regulation and support of the national policy will be conducive to the real estate industry into a period of reasonable, steady and healthy development.Seen from the perspective of service model of the real estate industry, the current China’s real estate network service is developing quickly, showing a diversified development pattern. Compared with the traditional real estate website, due to its own wide information dimension, feasibility and users’ high experience sense, the transaction service and e-commerce model are able to better meet the customer needs of the specific area of the real estate. Under the economic crisis, the focus of transaction on the market will continue to maintain in the marketing of new houses and second-hand housing transactions, with more significant advantages of online real estate transaction and the e-commerce model.With the rapid development, today’s new media has extended its reach to all areas of society, hence, integration of real estate network services and the new media is inevitable as the former can be regarded as one of the pillar industries of the national economy. Applying the case analysis method to study the development of the development of China real estate network marketing, this paper elaborates the inevitability of real estate development in conjunction with the network with an overall grasp of the development of current real estate network degree and condition. Taking the Tencent real estate network in Taiyuan station marketing as an example, the author delineates the results achieved by such marketing approaches in the Taiyuan stop of Tencent real estate network as online advertising, real estate soft paper, etc. Besides, the present dissertation analyzes the audience’s behavior analysis in the marketing process and explores the marketing trends of the real estate network. Furthermore, this paper has set the real estate network marketing in the new media environment, carried out an analysis on characteristics and problems in the network marketing of real estate applied to micro-Bo, online video, micro-letters, e-mail and other new media. The exploration on the consolidation trend of real estate network marketing and new media is designed to provide a reference for the future development of real estate network marketing.