Research On Application Of We-Media Of WeChat Media In The Real Estate Marketing

In recent years, the domestic real estate industry gradually tends to be stable after years of rapid development, and as an important source of the GDP,GNP, still cancontinue to regional economic development plays an important role. This tends to be mature gradually and tends to be stable market environment, the real estate marketing is also put forward higher requirements. In the current era of rapid development of the Internet economy, marketing means also is undergoing tremendous change, dropping from traditional advertising to the current network marketing in the marketing means, from a single push marketing to interactive marketing current situation, real estate dealers also need to grasp the trend of the times, actively and effectively seize the opportunity, and strive to network technology with the traditional real estate marketing means to combine, give full play to its advantages, to promote the marketing effect.This article mainly aims at the current rising micro letter from the media marketing research, and the micro letter from the media marketing real estate marketing combination. Research on self media marketing content through the traditional marketing theory and real estate marketing, both at home and abroad, analysis since the media marketing and traditional marketing similarities and differences, and through the analysis of data collection, literature review, case of Guangzhou Vanke Real Estate micro letter from the media marketing application and Zhejiang beam nine Binjiang in real estate projects a detailed analysis and comparison from the media marketing application case of micro letter, and ten simple contrasts in Biguiyuan Silver Beach, Guangzhou Yide mansion, Xishuangbanna Wanda International Resort, Hangzhou Guangsha group, Haiyan Hengda Real Estate mall, investment real estate,Napa Valley, Longhu, poly golden earth center Senna Vera and decimating Yestonbuilding ten through micro letter from the media marketing case, summarize the micro letter from the application of media in the marketing of real estate, on the basis of the analysis and research of media age real estate marketing trend, and the real estate marketing advice, providing reference for the real estate marketing theory and practice.As a popular means of current network marketing, micro letter from the media marketing in real estate marketing has played an important role, also have shown a lot of obvious effect. On real estate development, operators, must pay attention to grasp We Chat since the media marketing rapid development time, through innovation of mode conversion, technical improvement, contents and means of service, give full play to We Chat since the media marketing advantage, and pay attention to focus on the development of creative thinking in strategy, ideas and methods, and strive toimprove their own competitiveness by powerful marketing means, give full play to their own advantages, to promote the marketing effect.