Research On Development Strategy Of Investment Banking Business Of Z Commercial Bank

After China's accession to the WTO,our country's economy and the connection of the world economy is more and more close.In the interest rate marketization,direct financing,financial information and capital under the environment of globalization,the old mode of operation and business of commercial bank is no longer able to satisfy the requirement of market development.If there is no positive change,traditional commercial banks will face greater challenges in the future.And with the further opening of financial market,the traditional management of commercial banks have begun to realize the importance and significance of strategic transformation.Transformation is the path of traditional commercial banks.In addition,in the process of transformation of commercial banks,while each commercial bank for the future development orientation is slightly different,but almost all commercial banks will agree on investment banking.Investment banking is the key in the process of transformation of commercial banks.After more than ten years of development,at present our country commercial banks in investment banking is already relatively mature.Sums up its business mainly in the equity financing and debt financing,merger,acquisition and reorganization,etc.But limited market share,each commercial bank in order to occupy more market share in the field of investment Banks,began to explore a new way.Commercial banks are bracing for tough competition.Actively explore and develop our own investment banking business model,enhance the innovative and value-added business,at the same time to establish their own brands,become the banks actively carry out the inevitable choice of investment banking business.This paper mainly discusses the problems existing in the development of the investment banking business of Z commercial bank,and puts forward relevant measures and countermeasures.At present abroad about the development of commercial banks in investment banking experience more rich.In this paper,in the process of research,through reading a large number of literature and data,summarizes the experiences of the foreign commercial banks in investment banking business development,and actively explore and study.In addition,based on the current status,problems and root causes of the investment banking business of Z commercial bank,this paper concludes the relevant strategies for the development of investment banking business of Z commercial bank,in order to promote the rapid development of investment banking business in China with the example of Z commercial bank.In this paper,the development of Z commercial bank investment banking business development put forward relevant suggestions: strengthening the bancassurance cooperation,seize business opportunities,dedicated to investment banking innovation and development,to grasp the key business according to the head office of policy direction of the three aspects.In addition,to develop better,Z commercial bank can carry out “the accounting subjects ” financial services center from the customer,take the product as the center to carry out the operating characteristics of a number of key products,grasp the main market opportunities,control system of several independent wind to capital as the center to carry out investment banking core competence construction and the establishment of investment banking aspects.Through these ways,ultimately improve the level of development of investment banking business in commercial bank Z.