Countermeasure Research On The Development Of Investment Banking Business Of Bank A

In recent years,the slowdown of macro-economic growth and the continuous strengthening of interest rate marketization and financial disintermediation have intensified cross-border competition in China's financial industry,forcing commercial banks to make changes,carry out mixed operation and strengthen innovation in the field of financial services.Domestic banks deeply feel the impact of rapid changes in the external market environment on their own operation,and have taken investment banking business as a strategic transformation direction for innovative development.Based on the analysis of external factors,facing the competition of foreign banks,diversification of customer demand,rapid development of capital market and direct financing market,commercial banks are forced to transform;From the analysis of internal factors,in order to broaden the source of business income and improve market competitiveness,commercial banks need to achieve transformation.Under the condition of internal and external factors at the same time,the transformation of investment banking business of commercial banks is the general trend.However,the transformation of investment banking business of commercial banks is not simply concerned with the proportion of noninterest income to the net profit of the year.It is more reflected in the fact that commercial banks are customer-centered and provide services to customers by making full use of asset management,trust and other non-bank financial subsidiaries Ability;the ability to reduce customer financing costs with the help of capital market and direct financing market,reflecting the role of "media";the ability to provide customers with efficient,comprehensive and refined financial service programs.Investment banking is an intermediary business with low capital consumption,low risk and high income.It is characterized by talent leading and innovation driven.In recent years,commercial banks have been optimistic about this sunrise market,increasing product innovation and marketing promotion,and taking investment banking as a powerful weapon for bank enterprise relationship maintenance,profit model adjustment and strategic transformation and upgrading.Bank A has also joined in the development of investment banking business.However,due to the influence of internal and external economic environment and its own internal situation,bank a's investment banking business transformation has encountered a bottleneck.There are still many problems in the development of organizational structure,product structure,talent reserve,product innovation competitiveness,etc.How to find the development strategy transformation path of investment banking business for bank a's investment The sustainable development of capital banking business and the development of strategic business of the whole bank are of great significance.This paper studies the development strategy of investment banking business of bank a of state-owned commercial bank.Based on the elaboration of the relevant theoretical basis of investment banking business,combined with the current situation of business development,the comparison of peers and the mining of the characteristics of their own development,the comprehensive analysis is carried out by using SWOT analysis,comparative research,data analysis,case study and other methods.To provide scientific and effective development strategies and suggestions for the next strategic transformation and development of bank A.